Wednesday, December 25, 2019

Media..Its Social Responsibility and Ethics - 1866 Words

Author: Sonia Naik Designation: Student Email ID: son_angel1120@yahoo.co.in Contact no: 08861297419 ABSTRACT This paper analyses the need of ethics in the media today. It tries to explore how the media is being politically and financially driven and how the media forgets its responsibility towards society in its race to get high TRPs. The paper brings out the ethical questions raised in different fields of the media. It also highlights how the media moves away from its primary role, how important are ethics in media, how do media maintain their ethics and what happens when media stops focusing on ethics and its social responsibility. Through this paper I wish to make each individual aware of the role each of us plays in the media.†¦show more content†¦Moreover, it seems to be going backward and not forward. The amount of skin exposure and the foul language used has now become a major concern. It raises ethical questions as to what effects it has on the young minds. The youth want to be exactly what they see in the cinema. And the obscenity shown affects the young and tender minds f aster that it affects anyone else. The cinema now only focuses on sensationalism. And the matters films deal with, are far-fetched and not at all connected to reality. The question is, where do we draw the line? For how long can films manipulate the truth? The cinema needs to be ethical so that it can inspire change. But if you look at it now, the state is quite contradictory. 3) ETHICS IN REALITY TELEVISION The media has done an amazing job in making us question reality. The number of reality shows on television has increased tremendously in the last few years. Shows like Emotional Atyachar, Sach ka Samna, Rakhi ka Insaaf etc. have captured the attention of the public. Shows like Big Boss follow formats that make the viewer believe that everything that they see on the screen is real. But the truth is that most if not all of the reality shows on television today are all staged. The people taking part in these shows are in fact paid to act in a particular way. And as the audience we fall forShow MoreRelatedMedia Ethics, The Authoritarian Theory And Social Responsibility Theory Essay1076 Words   |  5 Pagesthe media and its responsibilities, in this paper I am going to have a debate about the responsibilities of the media to the public and how we should be watchful of the information we taking part in. There is two main theories in media ethics, the authoritarian theory and Social responsibility theory. The authoritarian theory press was seen as a very controlling tool, and those in authority used it to convey only that information that they wanted the public to know. Social responsibility theoryRead MoreThe Media and Its Responsibilities Essays1688 Words   |  7 Pagesliberties includes duties and responsibilities. The media is an integral part of everyday life and has become a leading player and influence of our society and it have an outcome on our nations’ future, viewpoint, and the globe’s view of us. The media are responsible for mainstream America ideals and the familiarity of the image based on the impact from the media. The media are fundamental of social influence and political decisions. The media have turned the average personRead MoreTheories Of The Social Responsibility Theory863 Words   |  4 PagesMany theories that are postmodern theories are related to reality in mediated communication than most of the modern global theories. According to Kamalipour (2006), â€Å"One of the earliest attempts to think about media internationally was a book published in the 1950s entitled Four Theories of the Press (Siebert, Peterson, Schramm, 1956). Its authors set out to create what is sometimes called a taxonomy, which means dividing up all the various versions and aspects of a topic into systemic categoriesRead MoreSocial Responsibility And The Free Enterprise System1186 Words   |  5 Pages Social Responsibility is what we practice here in America, or at least what we attempt to practice. Social Responsibility works by providing for private ownership of mass media in trade for responsible use of that media. In some countries, people do not have the freedom of speech rights like we do. We have a free market place of ideas that coincides with capitalism and the free-enterprise system. It is tied to a form of government that is based on the Constitution and the Bill of Rights. The FirstRead MoreSexual Crimes Committed Against Wsv Victims764 Words   |  4 PagesThe public display of sexual crimes committed against WSV victims has yet another aspect to compound the consequences of their rape and captivity. The associated media articles, almost always very detailed in nature, arouse issues in regards to the cultural notions of honor. In honor-based societies, such as the Yezidi community and many communities in Nigeria, women and girls carry a heavy burden of upholding the honor of the family, clan and tribe. One way in which honor is lost is through sexualRead More Business Ethics Essay1591 Words   |  7 Pages According to Wikipedia, ethics, also known as â€Å"moral philosophy†, is a branch of philosophy that addresses questions about morality. Concepts such as good and bad, noble, right and wrong, justice and virtue. To business, ethics is a tool to examine principles and moral or ethical problems that arise in a business environment. Theref ore, business ethics can be both a normative and a descriptive discipline. Ethics is a part of the larger social ethics, and also always affect business development.Read MoreThe Codes Of Ethics Of The American Counseling Association1667 Words   |  7 PagesComparison Professional associations establish codes of ethics to ensure that clinicians uphold the standards of their association in order to protect the clients they serve and the profession they are affiliated with. This paper will compare the codes of ethics of the American Counseling Association (ACA), American Association for Marriage and Family Therapy (AAMFT), and National Association of Social Workers (NASW). ACA Code of Ethics The ACA is an educational, scientific, and professionalRead MoreThe Importance Of Corporate Social Responsibility1189 Words   |  5 PagesCorporate Social Responsibility Corporate social responsibility has become one the highly debated issues in the corporate and social sciences world. Nowadays, the most successful companies have the most effective CSR strategies. Starry is the trending startups company of 2017 in the USA because of its innovative idea. It is providing high-speed internet in the USA up to GB/s with the latest technology. Its the companys responsibility to provide this high-speed broadband service to remote areasRead MoreThe Ethical Responsibilities Of Journalists962 Words   |  4 Pagesethical responsibilities when they are dealing with social media outlets. Before reading the articles, my belief was that journalists should rethink their ethical responsibilities when it comes to using content from social media in their news feeds without consent, because if journalists are using someone s post without their consent then they lose the trust the public has with them. However after reading both the articles, the only way journalists c an keep their ethical responsibilities is if theyRead MoreWhat Does A Public Relations Agency Do?1375 Words   |  6 Pageswritten by Robert Wynne entitled â€Å"What Does a Public Relations Agency Do?† http://www.forbes.com/sites/robertwynne/2013/04/10/what-does-a-public-relations-agency-do/ What was learned: To explicitly define what PR agencies do, Wynne compared the responsibilities of advertising agencies to PR agencies. Wynne began his article stating examples of jobs or procedures that PR agencies are not responsible for, such as putting up billboards or writing stories for reporters. This helped to create a better understanding

Tuesday, December 17, 2019

Socialism Versus Capitalism, Opportunity Cost, And The...

Microeconomics seems to cover a lot of situations and different things within the economy. But the aspects of socialism versus capitalism, opportunity cost, and the Invisible Hand Principle are what will be discussed within this writing. Capitalism is what the United States tries to abide by while still providing for those that cannot fit themselves into that category. Opportunity cost covers essentially what everything you do is worth to you and the Invisible Hand Principle is the idea that supply and demand control the market place and prices within. I am going to show my understanding of these three principles by answering some very relevant questions and showing my mastery of the concepts. The first topic is really socialism versus capitalism. Do we, in the current state of economic problems and deficit, allow the government to become more involved in our economy to try to boost it, or do we have them back out and therefor leave the economy to the civilians. By allowing the gover nment to become more involved in the economy we would of course be increasing taxes to pay for the programs that will be the involvement. This is going to put more hardship on companies and individuals by lowering the amount of their income that actually reaches their pockets. Allowing the government to become more involved is going to be very useful in the short term, but will ultimately hurt everyone in long term. By forcing the government to back away further from the economy and thereforShow MoreRelatedEssay on job description5322 Words   |  22 Pagesï » ¿ CHAPTER 1: INTRODUCTION THEORETICAL FOUNDATIONS/ IMPORTANCE OF ETHICS FOR MANAGERS (Week 1) TRUE/FALSE 1. Stockholders are individuals, companies, groups, and nations that cause and respond to external issues, opportunities, and threats. 2. A first step toward understanding stakeholder issues is to gain an understanding of environment forces that influence issues and stakes of different groups. 3. Demographically, the workforce has become more homogeneous. 4. For businessRead MoreCalculus Oaper13589 Words   |  55 Pagessolitary. Yes, that Anna during that time was . . .    [Another blank line across the page:](2) The bias of compulsory heterosexuality, through which lesbian experience is perceived on a scale ranging from deviant to abhorrent, or simply rendered invisible, could be illustrated from many other texts than the two just preceding. The assumption made by Rossi, that women are innately sexually oriented toward men, or by Lessing, that the lesbian choice is simply an acting-out of bitterness toward menRead MoreAdvanced Placement Microeconomics23462 Words   |  94 Pagesaccompany Economics Principles, Problems and Policies, 15th Ed. Campbell McConnell Stanley Brue AP MICROECONOMICS SEMESTER PLAN Instructor, Mrs. Peggy Pride TEXT: Economics, Principles, Problems and Policies, 15th Edition, McConnell and Brue Video: Econ U$A series with discussion Class Activities: APIP workbook activities, reinforcement and writing activities and other teacher-developed materials This semester-long course gives students a thorough understanding of the principles of economics thatRead MoreEconomics Text Book Chapter Summaries21497 Words   |  86 Pageshttp://highered.mcgraw-hill.com/sites/0072819359/information_center_view0/ note .. arrow means â€Å"leads to,† â€Å"results in,† â€Å"causes† Chapter 1 – The Nature and Method of Economics Economics is the study of scarcity and choice Key concept- opportunity cost: for a person to get more of one thing... he/she must forego getting something else e.g. to get food must pay (give up) money In economics rational behavior is assumed, e.g. people want more goods for less money Assumption: we allRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. 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I felt in good hands here, confident that I was being offered a deeply informed, reliable and intelligently constructed account. The opening chapter carefully and helpfully explains terms, including ‘theory’ and ‘epistemology’ that can form an unexplored bedrock to textsRead MoreInside the Meltdown49737 Words   |  199 Pagesyou want to put on it. And they just couldn t get the political momentum to get anything done. And I think that was because everybody was making money. Even borrowers were making money if they could keep refinancing. I think the hidden fees and costs of these loans were, to some extent, hidden from borrowers, especially subprime borrowers, where you re dealing by definition with borrowers who have limited credit experience or have had a past of troubled credit experience. ... They were still refinancingRead MoreLogical Reasoning189930 Words   |  760 Pages............................................................................................................................. 122 CHAPTER 4 How to Evaluate Information and Judge Credibility..................................... 137 The Principles of Charity and Fidelity ............................................................................................ 137 When Should You Accept Unusual Statements? ........................................................................... 140

Sunday, December 8, 2019

Logistics Satisfaction and Industry Commitment †MyAssignmenthelp

Question: Discuss about the Logistics Satisfaction and Industry Commitment. Answer: Introduction: The container shipping industry came into existence in the year 1950. However, in the year 1960 it had gained popularity and thus it was considered as one of the most common mean for transporting different industrial and commercial product through sea. In this context, it has been examined that success of any industry or company totally depends upon its employees. This is because it is with the help of workers only firm can fulfill its aim and objectives in an effectual manner (Maloni and et.al., 2017). However, there are many reasons which forces employees to leave organization. In this context, it has been examined that current shipping industry is going through with the similar type of problem. Herein, it is assessed that shortages of truck drivers represent one of the biggest threat to shipping and logistic industry. The studies conducted by many analysts indicate that trucking industry has 100 percent turnover rate. In addition to this, it has been claimed by American Trucking Association that current shortages of truck driver is between 35000 to 40000 nationwide (The current state of driver shortages in 2016, 2017). On the other hand, truck drivers who are currently working in the industry are also leaving companies. Furthermore, there are many companies which claim that they have many idle trucks but they do not have enough drivers to drive them. Thus, it can be said that container truck driver retention is emerging as one of the biggest problem for the container logistic industry worldwide. Thus, it is very necessary for the government of nation that it should take timely and effective action towards the respective problem. This is because, if not taken then whole ship ping or logistic industry will be affected. The present study is based on the topic of A study on factor affecting truck driver retention in container logistic industry: an analysis of Australian Port City, Melbourne. Melbourne is one of a busiest Australian port for general and containerized cargo. On daily basis there are lots of commercial transaction happens at respective port. This study will reveal about the specific factors which are affecting truck driver retention in container logistic industry specifically at Melbourne. In accordance with the given context, number of research aim and objectives will be framed. Furthermore, the study will also carry out in-depth analysis upon framed research objectives in literature review section. The study will also reveal about different research tools and techniques which will be applied in current research. This will help in fulfilling the aim and objectives of the study in an effectual manner. The success of any research study totally depends upon clear and effective aim and objectives. This is because, these guides researchers towards the solutions of identified problem under study. In accordance with the given context, following are the aim and objectives has been formed for the selected topic under study: Research objectives To examine the role of truck driver in container logistic industry. To assess the reason of high turnover of truck driver in container logistic industry of Melbourne, Australia. To recommend the ways of retaining truck driver in container logistic industry of Melbourne, Australia. The study will give answer to these two basic research questions: What are the factors affecting truck driver retention in container logistic industry, Melbourne, Australia. What are the ways through which container logistic industry of Melbourne, Australia could retain its truck drivers. The transport and logistics industry of Australia generates around 201 billion dollar a year in revenue. This accounts for around 15% of GDP (Gross Domestic Product). However, due to the high turnover of labor in respective industry, this figure is impacting in a negative way. In this context, it is correct to say that truck driver plays very critical role in the container logistic industry. Herein, as per the view point of Prockl and et.al (2017) truck driver plays the role of middlemen between product manufacturing company and final customers. The containers which truck driver loads on their truck possess different type of goods. Here, it is with the help of them only many companies are being able to carry out their efforts in terms of meeting the needs and demands of their buyers within the given specified time limit (Cantor and et.al., 2016). Furthermore, it is by complying with the given type of activity only truck drivers enhance the satisfaction of the companies to whom they d eliver their services. This leads to give positive benefit in the form of increased profit and sales to the container or logistic industry which handles these truck drivers. In addition to this, according to the view point of Goldsby and Zinn (2017) truck driver ensures that they follow all type of safety related rules and regulations and thus reaches at their destination without any kind of delay. Here, it is through this type of activity only drivers enhance effectiveness of the container logistic industry. Thus, this raises the chance of utilizing the services of this industry in future also (Williams Jr, Thomas and Liao-Troth, 2017). Hence, it is by complying with given type of activity only truck driver give their economic contribution to the respective industry. Factor affecting truck driver retention in container logistic industry The studies which are being conducted by different scholars reveal about factors which are affecting retention of truck driver in container logistic industry. Christopher (2016) has stated that a minimal wage rate is being regarded as one of the factor which is forcing driver to leave job from respective industry. In this context, it is examined that the minimum wage rate of truck driver has declined from previous to current year (McKinnon and et.al., 2017). For any employee, money matters a lot. It is because of money only truck drivers take huge risk of transporting heavy load from one place to another. But, in case if they will not feel satisfied with the salary or wage which they are taking then it is obvious that they will move on to some other job. In addition to this, as per the view point of Hege and et.al (2017) inability to get time off from the work is being considered as another most significant factor which is forcing truck driver to leave the respective industry. It has been seen that employees tend to feel highly satisfied if they are being able to maintain balance between their family and work life. But, this condition is not appropriate for the truck drivers who travel from one place to another. Here, drivers have to travel for long distance and due to this sometime they have to skip some major functions which happen at their family. In addition to this, there is no specific policy regarding week day off for truck driver (Miller and et.al., 2017). As a result of it they will have to work 7 days in a week. This is a very demotivating factor which needs to be considered by government of nation. This is because if effective action towards the same will not be taken then the country will regularly face the shortages of t ruck driver in container industry. Furthermore, as per the view point of Staats and et.al (2017) lack of appreciation from the side of senior personnel is another reason of truck driver turnover in container industry. Each and every individual will need some kind of motivation regarding the work which they are performing. However, it has been seen that there are many less senior personnel who tries to establish contact with the truck drivers as they considered it as low profile job. Besides this, Smith (2017) reveal that high risk of life loss forces truck drivers to shift on to some another job. The risk of life loss is huge in respective industry because drivers have to travel with heavy load in different type of locations and roads. Strategies of retaining container truck driver in logistic industry There are some tactics examined which would help in retaining container truck drivers in logistic industry in an effectual manner. In accordance with the given context, according to the view point of Lannoo and Verhofstadt (2016) associating performance of truck driver with good amount of incentives could be considered as one of the most effective approach which helps in resolving the truck driver problem of low wage. In this regard, effort should be made by government of nation in terms of giving incentives to those truck drivers who have perform well during the month. This will not only help in enhancing motivation level of truck drivers. But, it will also assist drivers with regard to give their exception services to the industry in an effectual way. This will lead to provide positive benefit to industry in the form of increased profit and sales. Additionally, Christopher (2016) has depicted that by developing an environment of open communication a gap between senior personnel and truck driver can be reduced. Through this approach truck drivers can get an opportunity with regard to communicate the discontentment which is being faced by them directly to the senior officials in an effectual manner. Furthermore, the given thing will also provide opportunity to senior officials with respect to appreciate the commendable work which is being done by truck drivers. Furthermore, Hege and et.al (2017) have revealed that the problem of lack in maintaining balance between family and work life can be resolved by employing shift based system. In this system each drivers can select their work timing. For example, if driver have some work during day time then it can opt for night based system. The study only reveals the problem as well as strategies to overcome the issue of high employee turnover in container logistic industry. Here, the study does not reveal about the positive factors due to which some of the truck drivers are still associated with respective industry. If this gap will be found out then an effective solution with regard to the examined problem under study will be given. Research design is the overall tactic which researcher chooses with an aim to define the examined problem under study in an effectual manner. The design is of three types such as explanatory, exploratory and descriptive. The researcher makes use of explanatory research design when the goals of its study are not effectively defined (Silverman, 2016). However, when scholar faces difficulty in framing its research actions at that time it complies with exploratory research design. In the similar way, when researcher is interested in carrying out in-depth analysis upon selected topic under study at that time it complies with descriptive research design. For the current study which is based on the topic of analyzing factor affecting truck driver retention in Melbourne container logistic industry descriptive research design will be applied. This is due to the fact that by using this approach researcher can effectively define the assessed problem under study (Alvesson and Skldberg, 2017). Furthermore, it is by complying with given type of activity only the formulated aim and objectives of current study will be met in an effectual way. For the purpose to apply descriptive research design, following tasks will be carried out: TASK/MONTH 1 MONTH 2 MONTH 3 MONTH Collecting record related with topic Finding the gap in study Reaching at the specific solution This time schedule is for descriptive research design. Herein, for the in-depth analysis researcher will at first collect different records related with the study. Thus, on the basis of analysis it will examine the research gap (Vaioleti, 2016). Finally, the gap will lead scholar to the appropriate solution with the help of which assessed problem under study will be resolved. Data collection It is being regarded as the systematic approach of collecting or assembling the data for the selected topic under study. There are two sources of collecting data under study and these are primary and secondary. For the selected topic under study both methods will be taken into consideration. Herein, primary data will be assembled through survey wherein questionnaire will be framed which possesses both open and close ended type of questions. This method will help in collecting fresh data for the current study in an effectual manner (Caillaud, Rose and Goepp, 2016). On the other hand, secondary data will be assembled by making use of the means like books, journals and online articles etc. With the help of these means researcher will be able to define its aim and objectives more appropriately. This will also help in resolving the problem of present study which is related with the topic of analyzing factor affecting truck driver retention in Melbourne container logistic industry. For the scholars it is very necessary that it should appropriately analyse its collected data. In this regard, for data analysis purpose thematic approach will be taken into consideration. In accordance with the given context, number of themes will be prepared as per the objective of study (Litosseliti, 2017). Thus, it is by complying with the given type of activity only solution to the research problem will be identified. It is not feasible for the scholar with regard to conduct its study among whole population. It is due to the presence of given context the need of selecting sample is being arises in front of researcher. Here, for selecting sample of current study random sampling technique will be used. This is because it gives each member of population an equal chance of being selected as a sample (Alvesson and Skldberg, 2017). In addition to this, 50 truck drivers working in Melbourne port will be selected through this technique. Two year time will be required for conducting research on present study. However, with an aim to segregate each task Gantt chart technique will be used. By using this method, scholar can direct its efforts towards correct direction. TASK/MONTH 26-10-2017 to 26-2-2018 27-2-2018 to 27-10-2018 28-10-2018 to 28-4-2019 29-4-2019 to 29-8-2019 30-8-2019 to 30-10-2019 Background of the study Deciding aim and objectives of current study Secondary data Primary data Data analysis Conclusion and recommendation Summiting study to tutor and working on feedback These all given tasks will help in giving answer to the question such as analyzing the ways through which truck drivers can be retained within logistic industry in an effectual manner. Thus, it can be considered as final delivery of respective study. For the respective study 5000 Australian dollar will be set as a budget. This budget is set on the basis of following activities. ACTIVITIES EXPENSES For internet operation 1000 Australian dollar Secondary resources 1000 Australian dollar Transportation 500 Australian dollar Printing 1500 Australian dollar Stationary besides accessories 1000 Australian dollar Total expense 5000 Australian dollar The respective budget will be justified in following manner. Here, for literature review section different textbook and journal article will be taken into consideration which cost around 1000 Australian dollar. In the similar way, for the purpose to send questionnaire and access material through online sources internet connection will be needed this cost around 1000 Australian Dollar (Caillaud, Rose and Goepp, 2016). Furthermore, for the purpose to get different things researcher will have to travel a lot and for which 500 Australian Dollar will be required. Finally, in order to present this soft copy into hard copy printing expense will occur. References Alvesson, M. and Skldberg, K., 2017.Reflexive methodology: New vistas for qualitative research. Sage. Caillaud, E., Rose, B. and Goepp, V., 2016. Research methodology for systems engineering: some recommendations.IFAC-PapersOnLine,49(12), pp.1567-1572. Cantor, D.E. and et.al., 2016. Technology, firm size, and safety: theory and empirical evidence from the US motor-carrier industry.Transportation journal,55(2), pp.149-167. Christopher, M., 2016.Logistics supply chain management. Pearson UK. Goldsby, T.J. and Zinn, W., 2017. Research and Researchers: The Enduring Value of Conferences to Logistics and Supply Chain Scholars.Journal of Business Logistics,38(3), pp.148-150. Hege, A. and et.al., 2017. US long-haul truck driver work organization and the association with cardiometabolic disease risk.Archives of environmental occupational health,72(5), pp.303-310. Lannoo, S. and Verhofstadt, E., 2016. What drives the drivers? Predicting turnover intentions in the Belgian bus and coach industry.Transportation Research Part A: Policy and Practice,91, pp.251-259. Litosseliti, L., 2017.Research methods in linguistics. Bloomsbury Publishing. Maloni, M. and et.al., 2017. Exploring the effects of workforce level on supply chain job satisfaction and industry commitment.International Journal of Logistics Management, The, (just-accepted), pp.00-00. McKinnon, A. and et.al., 2017.Logistics Competencies, Skills, and Training: A Global Overview. World Bank Publications. Miller, J.W. and et.al., 2017. How Does Driver Turnover Affect Motor Carrier Safety Performance and What Can Managers Do About It?.Journal of Business Logistics. Prockl, G. and et.al., 2017. Antecedents of Truck Drivers Job Satisfaction and Retention Proneness.Journal of Business Logistics. Silverman, D. ed., 2016.Qualitative research. Sage. Smith, E.M., 2017.Employees Communicating within Transportation and Logistics Organizations: What Studying Stress and Acts of Incivility in the Workplace Reveals About the Industry(Doctoral dissertation, University of Arkansas Staats, U. and et.al., 2017. Fighting against a shortage of truck drivers in logistics: Measures that employers can take to promote drivers work ability and health.Work, (Preprint), pp.1-15. The current state of driver shortages in 2016. 2017. [Online]. Available through: https://cerasis.com/2016/05/03/driver-shortage/ . [Accessed on 26th October 2017]. Vaioleti, T.M., 2016. Talanoa research methodology: A developing position on Pacific research.Waikato Journal of Education,12(1). Williams Jr, D.F., Thomas, S.P. and Liao-Troth, S., 2017. The Truck Driver Experience: Identifying Psychological Stressors from the Voice of the Driver.Transportation Journal,56(1), pp.54.

Sunday, December 1, 2019

Suzuki Samurai Case Analysis Essay Example

Suzuki Samurai Case Analysis Essay SITUATIONAL ANALYSIS Michio Suzuki founded Suzuki Loom Works, a privately owned loom manufacturing company, in 1909 in Hamamatsu, Japan. In 1954 it changed its name to Suzuki Motor Company, Ltd. Suzuki changed its policy many times according to the market requirements. Suzuki started with introducing its products in Japan and then exporting it to various foreign markets (100 countries). It started off with motorcycles and was now producing trucks subcompact cars as well. Japans voluntary restrain agreement (VRA) quotas made it impossible for Suzuki to export any cars other than the Sprint to USA in future. In1985 Suzuki introduced the SJ413 an upgraded model of SJ 410 and designed especially for US market as further delay would increase the threat of ? Brand Clutter. Suzuki planned to market two versions of the Samurai in USA, a convertible and a hard top. There were other players who were also planning to enter the market. Hyundai Motor Company Zavodi Crvena Zastava (yugo) were expected to enter in 1986. DECISION PROBLEM Suzuki, was now facing the following question?  · How should SJ 413 be positioned in the US market? POSITIONING From the exhibits provided we can figure out that there were two things which were important for the customer while selecting a vehicle:  · Physical Characteristics (Design/appearance)  · Price Based on its physical characteristics, the major three positioning options for Samurai SJ413 were:  · Position as a compact sport utility vehicle  · Position as a compact pickup truck  · Position as a subcompact car Positioning as a Sports Utility Vehicle The most obvious position for the samurai was as a sport utility vehicle. It looked like a mini- jeep and had 4-wheel drive capability. The positioning of Samurai as sport utility vehicle solely We will write a custom essay sample on Suzuki Samurai Case Analysis specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Suzuki Samurai Case Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Suzuki Samurai Case Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer