How To Live in a Frank Lloyd Wright Design

The most effective method to Live in a Frank Lloyd Wright Design American planner Frank Lloyd Wright (1867-1959) is perfectly healthy. Accepting that way of thinking is a higher priority than structure, Wrights stylish - concordance, nature, natural engineering - is conspicuous in the examples of his plan. Try not to attempt to show plan, he composed at Taliesin. Instruct standards. The genuine Frank Lloyd Wright plans are his steady standards. Do the agreeable, Prairie style houses make your heart avoid a beat? Have you generally longed for claiming a Frank Lloyd Wright artful culmination like Fallingwater? Alright, perhaps less water. Be that as it may, what about a Wright Usonian home, similar to the Zimmerman House in New Hampshire? Block and wood and a mass of windows bring nature into your living space, obscuring the lines among outside and inside. Straight to the point Lloyd Wright (FLW) fabricated several private homes, and consistently a couple of progress possession. In 2013, The Wall Street Journal announced that around 20 homes were available from the roughly 270 exclusive FLW habitations. A considerable lot of the homes by Mr. Wright present difficulties, reports the WSJ. Little kitchens, no cellars, thin entryways, worked in furniture, and breaks are only a couple of the challenges for the cutting edge property holder. At the point when you purchase a Wright, youre purchasing a bit of history imperative to numerous individuals - some may state to such a large number of individuals. Wright fans will consistently be hiding around your home in the event that you purchase a unique. A considerable lot of Wrights homes are in the Wisconsin/Illinois zone, and consistently that is the place a large portion of the turnover is. Wright design outside of this zone is increasingly uncommon and may will in general be available for longer timeframes. The Frank Lloyd Wright Building Conservancy monitors Wright houses at present for saleâ -Wright on the Market. In the event that theres nothing by Wright in your city, consider employing a planner to hand craft another home in the soul of the ace. Point of fact, the head firm for Wright-motivated manifestations used to be Taliesin Associated Architect (TA). From Wrights demise in 1959 until the gathering revamped in 2003, TA proceeded with the compositional practice set up by Frank Lloyd Wright in 1893. The Frank Lloyd Wright School of Architecture keeps up two plan studios, one at Taliesin West in Arizona and another at Taliesin in Spring Green, Wisconsin. A designer who has prepared or apprenticed at either Taliesin may better comprehend the soul of Wrights engineering. The Taliesin Fellows remain associated yet practice secretly after graduation. The primary thing you might need to do, however, is take a visit at either Taliesin. Engineers dont need to prepare at Taliesin to configuration like Wright, yet these previous Taliesin Fellows present their very own brilliant cluster structures: Michael Rust; Richard A. Keding; Aaron G. Green; William Arthur Patrick, organizer of Midglen Studio; Barry Peterson at Studio 300A Architecture; Jeremiah (Jaimie) Kimber at j kimber plan; Floyd Hamblen; and Anthony Puttnam, Architect, LLC. For increasingly about cutting edge design enlivened by Frank Lloyd Wright, look at the books A Living Architecture: Frank Lloyd Wright and Taliesin Architects by John Rattenbury (2000) and John H. Howe, Architect: From Taliesin Apprentice to Master of Organic Design by Jane King Hession (2015). Private property holders by and large cannot utilize unique Frank Lloyd Wright outlines. The people at Florida Southern College, be that as it may, as of now had Usonian house plans Wright had intended for the grounds in 1939. Development of the house was done in 2013 and you can visit it and the whole Lakeland, Florida grounds. Taliesin draftsmen can be expensive, no uncertainty. In the event that youre expanding on a tight spending plan, consider buying development prepared structure plans for a Prairie style house. While not copies of Wrights work, a significant number of these stock plans take after the meandering aimlessly homes that Frank Lloyd Wright planned - and they can be altered by your nearby designer. Various organizations offer designs for Wright-motivated houses. Recollect that Wright initially tried different things with the Prairie configuration route in 1893 - before 1900 Wright had built up the cutting edge configuration cherished today, yet varieties were made in Wrights own lifetime. The Prairie house style is only that - a style that motivated numerous adjustments . Regardless of whether your new home isn't a Wright unique, it can join his most well known subtleties. Bring out the soul of the ace through furnishings, dish sets, materials, lighting, and backdrops. Straight to the point Lloyd Wright is notable for his inherent furnishings and cabinets, yet his proliferation housewares can be found all over. Particularly famous are Wright-type hanging lights. After creator T.C. Boyle purchased a Frank Lloyd Wright house in Montecito, California, he was enlivened to keep in touch with one of the most famous books about Wright, a fictionalized record of Wrights relationships called The Women. Perhaps you could be the following T.C. Boyle. Sources Looking for the Wright Path at Taliesin West by Logan Ward, Architect Magazine, December 9, 2014The Pleasures and Pitfalls of Frank Lloyd Wright Homes by Joann S. Lublin, The Wall Street Journal, May 16, 2013 at http://online.wsj.com/news/articles/SB10001424127887323372504578469410621274292Taliesin ARchitects Reorganized by Jim Goulka, Taliesin Fellows Newsletter, Number 12, July 15, 2003 at http://re4a.com/wp-content/transfers/taliesinfellows_Jul03.pdf [accessed November 21, 2013]Frank Lloyd Wright On Architecture: Selected Writings (1894-1940), Frederick Gutheim, ed., Grossets Universal Library, 1941, p. 214 Rundown Begin pressing. You can live in a house structured by Frank Lloyd Wright - or one that seems as though it may have been. Heres how: Purchase an Original Wright-Designed HouseBuild a Wright-Like House Designed by a Taliesin FellowUse Mail Order Stock House PlansAdd Wright Details to Your Home

Weight management Article Example | Topics and Well Written Essays - 500 words

Weight the board - Article Example One weakness of the examination is that, quite a bit of it is focused on the practices that lead to weight decline , however less investigation is discoveries has been accommodated weight reduction support. The work has focused on more extensive issues (e.g., calories devoured), however information are insufficient on social plans identified with weight support. One comprehensively recognized thought is that fruitful and feasible weight decline needs paying carefulness to the two sides of the vitality balance condition: power admission through sustenance and drink and force consumption through physical endeavor . The impact of the mixed technique of devouring foods grown from the ground and participating in typical physical movement has not been broadly concentrated in developed people flourishing at largeness decline upkeep. A populace based methodology was utilized to look at conduct plans utilized by the individuals who were effective in weight reduction. Such parameters as racial and ethnic dissimilarities in people were investigated and depicted the consolidated dietary and physical action conduct in the midst of U.S. grown-ups who were attempting largeness misfortune upkeep. It was decided to break down whether the consolidated inclination of expending higher measures of low-energyâ€density foods grown from the ground and participating in ordinary physical endeavor is subsidiary with fruitful largeness misfortune upkeep. Moreover, practices of respondents eating outside their homes were additionally thought of and confidence in their capability to enroll in conduct systems that help fruitful weight decline support. In this investigation, people flourishing at weight the board depicted unmistakable individually acts. In the midst of ladies who depicted devouring at least five yield and vegetable servings on the earlier day, 33% were flourishing at greatness misfortune upkeep. Among ladies who depicted devouring under five products of the soil servings, one-fourth were flourishing. In spite of the fact that,

Crockett, Davy

Crockett, Davy Crockett, Davy (David Crockett) krok ´it [key], 1786â€"1836, American frontiersman, b. Limestone, near Greeneville, Tenn. After serving (1813â€"14) under Andrew Jackson against the Creek in the War of 1812, he settled in Giles co., Tenn., and in 1821 was elected to the state legislature. In 1823, Crockett, having moved to the extreme western part of the state, was reelected from his new constituency. When it was jokingly suggested that he should run for Congress, he took the proposal seriously and served three terms in the House (1827â€"31, 1833â€"35). Though he was unable to win passage of a single bill, his dress, language, racy backwoods humor, and naive yet shrewd comments on city life and national affairs made him a popular figure in Washington. Crockett became a political opponent of Jackson, and the Whigs took him up so assiduously that he became the showpiece of conservatism. Resenting his defeat for reelection in 1835 and having failed in business, farming, and family li fe, Crockett left Tennessee for Texas, where he lost his life in the defense of the Alamo . A Narrative of the Life of David Crockett (1834), An Account of Col. Crockett's Tour to the North and Down East (1834), and Col. Crockett's Exploits and Adventures in Texas (posthumous, 1836), supposedly written by Crockett himself in his own idiom, do not match, either in content or style, those letters definitely known to be his. See his Narrative, facsimile edition edited by J. A. Shackford and S. J. Folmsbee (1973); biography by M. Wallis (2011); study by J. A. Shackford (1956); W. C. Davis, Three Roads to the Alamo (1998). The Columbia Electronic Encyclopedia, 6th ed. Copyright © 2012, Columbia University Press. All rights reserved. See more Encyclopedia articles on: U.S. History: Biographies

The Importance Of Breast Cancer Monitoring - 767 Words

Early reports of DBT were focused on its routine breast cancer screening role. They have shown its potential to improve the ability to decrease recall rates and increase cancer detection rates (10). However the role of DBT in surveillance after treated breast cancer has not been widely studied yet. To our knowledge, a single published study to date has studied the impact of DBT in surveillance among patients who received treatment for breast cancer, it has shown a significant decrease in recall rates compared with standard digital mammography alone (11). Early second breast cancer detection estimated an absolute breast cancer mortality reduction of 17–28% if the recurrence was found by surveillance mammography versus clinical detection†¦show more content†¦(23) 54.3% 22- McDonald ES, McCarthy AM, Akhtar AL, Synnestvedt MB, Schnall M, Conant EF. Baseline screening mammography: performance of full-field digital mammography versus digital breast tomosynthesis. AJR. 2015;205:1143–8. 23. Sharpe RE, Venkataraman S, Phillips J, Dialani V, Fein-Zachary VJ, et al. Increased cancer detection rate and variations in the recall rate resulting from implementation of 3D digital breast tomosynthesis into a population-based screening program. Radiology. 2016;278(3):698–706. DBT creates opportunities to detect malignant tumors that are hidden on 2D mammograms. The largest study todate comparing DM alone versus BD+DBT in terms of CDR was that by Friedewald et al which resulted in increase in cancer detection of 29 % by DM+DBT. Friedewald SM, Rafferty EA, Rose SL, Durand MA, Plecha DM, et al. Breast cancer screening using tomosynthesis in combination with digital mammography. J Am Med Assoc. 2014;311(24):2499–507. Only few papers addressing the issue of recall rate also evaluated the diagnostic performance, with good results in terms of sensitivity and specificity as we have obtained. Sensitivity and specificity for DBT reported in the literature range between 70–100% and 64–89%, respectively. SeveralShow MoreRelatedTaking a Look at Breast Cancer1758 Words   |  7 PagesIntroduction Breast cancer is the most common cause of cancer-related death among females in the world. It is known for â€Å"have both a genetic and non-genetic etiology† (Milne et al., 2010). It involves a combination of several factors- such as â€Å"genetic, environmental and behavioral risk factors†- that are unique to each individual (Nickels et al., 2013). This type of cancer is represented by a malignant tumor manifested in breast cells such as the line duct and line lobules cells, just to name a fewRead MoreBreast Cancer : The Second Most Common Cause Of Cancer Essay1612 Words   |  7 Pages Breast Cancer Part A:- According to Cancer council Australia, Breast cancer was the second most common cause of cancer death in women in 2012 whereas it is expected to be the 3rd most common cause of cancer death this year. In 2012, 15166 cases of new breast cancer were diagnosed whereas the estimated number of new breast cancer diagnosis in 2016 is about 16084 with 90% five year survival rate. (Cancer Australia â€Å", 2016). Breast cancer accounts 12.3% of all cancer diagnosis and 6Read MoreUsing Genetic Testing For Breast Cancer1497 Words   |  6 PagesAccording to Susan G. Komen only about 5 to 10% of breast cancer in the United States are due to inherited genes mutation. In other words, breast cancer is not always linked from a parent to child, only a small amount of people in the U.S. have an inherited gene. Genes are pieces of DNA that every cell in the body contains which includes the genetic code for your body. If there are any changes in the genetic code- DNA and RNA molecules that carry genet ic information in the living body, there willRead MoreHealthcare Quality Indicators786 Words   |  4 Pageschosen to compare three health care quality indicators across Australia, Canada and the United States. These health care quality indicators include: †¢ Immunization, particularly hepatitis B †¢ Curative care, using the average length of stay. †¢ Breast cancer screening, using females aged 50 - 69 Immunization against hepatitis B differs across countries due to their various immunization schedules. It can also be mandatory in some countries and optional in others. Using the percentage of children immunizedRead MoreBreast Cancer Essay1178 Words   |  5 PagesAbstract: Breast cancer is the second most common cancer in women worldwide. The most common type of breast cancer is ductal carcinoma, which arises in cells that lines breast duct. Many imaging techniques are used for the screening and diagnosis, but typically patients are diagnosed at advanced stage only, and the prognosis is associated with early detection. At present serum and protein biomarkers improving early detection of breast cancer, these make better treatment options with a better responseRead MoreBreast Cancer Community Resources Essay887 Words   |  4 Pages Breast cancer is the predominant form of cancer diagnosed in America women, second only to skin cancer and the primary cause of cancer deaths, surpassed only by lung cancer. Approximations suggest that one in eight women in the United States will develop invasive breast cancer during the course of their life (American Cancer Society, 2013). As with any disease, a diagnosis of breast cancer can be tremendously challengi ng and freighting experience not only during the time of treatment and postRead MoreThe Discovery Of X Rays By Wilhelm Roentgen Essay1516 Words   |  7 Pagesproblems. The cancer-related deaths of earlier scientists like Pierre and Marie Curie, and Thomas Alva Edison who were directly exposed to radiation from their discoveries on radium and calcium tungstate respectively, were the proof of how dangerous the new breakthrough could be when handled without the necessary precautions. The work of Martha S. Linet, Kwang Pyo Kim, Donald L. Miller, Ruth A. Klienerman, Steven L. Simon, and Amy Berrington de Gonzalez traces the history of cancer risk in medicalRead MoreSexism Within Advertising : A New Era Of Social Justice1397 Words   |  6 Pagesadvertising. These stereotypes can be broken down into three categories: the stereotype that portrays women as house workers, the stereotype that shows the inability for a woman to be anything without a man, and the stereotype that portrays the importance of masculinity in men. According to an article written by Anna Blloshi, examples of women being represented as a house worker would be, â€Å"Winship’s (1980) analysis of advertising in women’s magazines that many of the ideologies of beauty, sexualityRead MorePrimary Secondary And Tertiary Prevention1655 Words   |  7 Pagesactivities. These include the New York State Department, National Cancer Institute, American Cancer Society, Institute of Medicine, private physician practices and hospitals. Provide specific examples of each of those activities. Some of the primary prevention activities that are offered include the following: Health education programs to our non-speaking English citizens, nutritional programs, exercise programs, colon, breast and lung cancer prevention programs, and smoking cessation programs. SomeRead MoreThe Effect Of Soft Tissue Constituent Materials1422 Words   |  6 Pagesto identify the effect of soft tissue constituent materials in tissue classification for the application of breast cancer detection. Hyperelastic parameters may be essential in estimating large deformation in tissue for the purpose of surgical procedures such as breast brachytherapy. These properties of human soft tissue play a significant role in diagnosis, screening, and monitoring of cancer (O’Hagan Samani, 2009). On the other hand, elastography is based mainly on the concept of tissue reactions

French Webquest Research Project for French Class

Language classes are as fun or as boring as the teacher and students make them. Grammar drills, vocabulary tests, and pronunciation labs are the basis of many successful language classes, but its also good to incorporate some creative interaction, and projects can be just the thing.A webquest is an interesting project for French classes or for independent studiers looking to spice up their self-instruction. This project is perfect as a long-term activity for intermediate and advanced students, though it can also be adapted for beginners.ProjectResearch various topics related to French, to be shared as a paper, website, and/or oral presentationInstructions Decide whether students will work individually or in groupsReview my list of potential subjects, below, and decide whether students will choose their own topic(s) or be assignedExplain the purpose of a webquest: to gather information via the internet that will be shared in whatever format(s) the teacher chooses. If a website is desired, consider having students use the PowerPoint templates provided on Abouts Presentation Software site, which are accompanied by detailed, step-by-step instructionsExplain about plagiarism and the importance of citing sources. For example, students are welcome to link to any of the material on this or other websites, but should not copy text to their own sites or in their papers.Pass out a list of required/optional sections, the desired length, and any other guidelinesStudents do the webquest, then write up reports, create websites, and/or prepare oral presentationsAfter all presentations, students could write a summary or comparison of other presentatio ns TopicsTopic(s) can be assigned by the teacher or chosen by the students. Each student or group can do an in-depth study of one topic, such as the Acadà ©mie franà §aise, or a comparison of two or more topics, such as the difference between the Acadà ©mie franà §aise and the Alliance franà §aise. Or they might choose several topics and just answer a few questions about each of them. Here are some possible topics, with a few basic questions to consider - the teacher and/or students should use this just as a starting point. Acadà ©mie franà §aise: What is this organization? When was it created? Has its purpose changed over time?Alliance franà §aise: What is this organization? When was it created? Has its purpose changed over time?Celebrations and Holidays: What are some important holidays in France and other French-speaking countries? How do they compare to your countrys holidays?Differences between French and English: What are some key differences?Fluency: What is fluency? Why is it hard to define?French in English: How has French influenced English?French-Speaking Celebrities: Choose several celebrities and explain why they speak FrenchFrench Gestures: Are any similar to those in your country? Are any the same gesture with a different meaning?Introduction to French: How did French evolve? What languages is it related to?Jobs Using French: What kind of work is speaking French useful for?Living Working in France: How can a person live and work in France?Moroccan Culture: What are some interesting as pects of Moroccan culture? Is there anything shocking?La Nà ©gritude: What is Nà ©gritude? How and where did it evolve? Who were the trois pà ¨res? Who were some other key participants?Register: What are the various French registers? Provide examples of words in each oneThe Rude French: Are the French rude? Why or why not? Where does this stereotype come from?Spanish vs French: How are they similar/different? Is one easier than the other?Translation and Interpretation : What is the difference? How are they similar?Verlan: What is it?What is French? Facts and Figures: Where is French spoken? By how many people?What Is the Best Way to Learn French?: Compare and contrast the various methodsWhy learn French: How can it help you? Notes The collective webquests will offer an extensive collection of material about French, which can be shared with other teachers, parents, and potential students.

The Silver Linings Playbook Chapter 12 Free Essays

Failing Like Dimmesdale Did Maybe Puritans were simply dumber than modern people, but I cannot believe how long it took those seventeenth-century Bostonians to figure out that their spiritual leader knocked up the local hussy. I had the mystery solved in chapter eight, when Hester turns to Dimmesdale and says, â€Å"Speak thou for me!† I know we were assigned Hawthorne’s The Scarlet Letter back in high school, and if I had known the book was filled with so much sex and espionage, I might have read it when I was sixteen. God, I can’t wait to ask Nikki if she hypes up the racy stuff in her class, because I know teenagers would actually read the book if she did. We will write a custom essay sample on The Silver Linings Playbook Chapter 12 or any similar topic only for you Order Now I didn’t care much for Dimmesdale, because he had such a great woman and he denied himself a life with her. Now, I understand that it would not have been easy for him to explain how he knocked up another man’s teenage wife, especially since he was a man of the cloth, but if there’s one theme Hawthorne hammers home, it’s that time heals all wounds, which Dimmesdale learns, but too late. Plus, I’m thinking God would have wanted Pearl to have had a father, and probably counted Dimmesdale’s disregard for his daughter as a greater sin than having sex with another man’s wife. Now, I sympathize with Chillingworth – a lot. I mean, he sends his young bride over to the New World, trying to give her a better life, and she ends up pregnant by another man, which is the ultimate slap in the face, right? But he was so old and nasty and really had no business marrying a young girl anyway. When he began to psychologically torture Dimmesdale, giving him all those strange roots and herbs, Chillingworth reminded me of Dr. Timbers and his staff. I realized then that Chillingworth was not ever going to practice being kind, so I gave up hope for him. But I absolutely loved Hester, because she believed in silver linings. Even when that nasty throng of bearded men in hats and fat women were against her, saying she should be branded on the forehead even, she stuck to her guns and sewed and helped people when she could and tried her best to raise her daughter – even when Pearl proved to be somewhat of a demonic child. Even though Hester did not get to be with Dimmesdale in the end – which is a flaw, if you ask me – I felt like she lived a fulfilled life and got to see her daughter grow up and marry well, which was kind of nice. But I did realize that no one really appreciated Hester for who she was until it was too late. When she needed help most, she was abandoned – and only when she offered help to others was she beloved. This sort of suggests that it is important to appreciate the good women in your life before it is too late, which is a pretty good message to give high school kids. I wish my high school teacher had taught me that lesson, because I certainly would have treated Nikki differently when we were first married. Then again, maybe this is the sort of thing you have to learn by living your life – failing like Dimmesdale did, and I guess like I did too. That scene when Dimmesdale and Hester finally stand together in town for the first time made me wish apart time was over already so I could stand with Nikki in some public place and apologize for being such a jerk in the past. Then I would tell her my thoughts about Hawthorne’s classic, which would make her happy for sure. God, she is going to be so impressed that I actually read a book written in old-fashioned English. How to cite The Silver Linings Playbook Chapter 12, Essay examples

A Consumers Report Essay Example For Students

A Consumers Report Essay Explore how the poet presents his thoughts on life in A Consumers Report  Use examples from the language of the poem to support your answer   Peter Porter focuses on the consumerist society and the problems of life that a person goes through in his poem A Consumers Report. This is explored by the sustained metaphor of life and the monologue used which has an implied listener which is the reader. The tone drifts from a solemn one to a cynical one to highlight lifes problems in that to portray how people see life as a bad thing. The main issue from the poem is that it is a life is satirical and people have become too indulged by product that it has become a consumerist capitalist state of society. The first line of the poem, The name of the product I tested is Life expresses the poets feelings that to him life is just a product and this adds to the title as it is a comparison of life to a product. Products, being tangible goods, have different labels, sizes and colours. The poet comments on this because he feels that there are different races of human beings and that now everyone is being mixed together into a much more multicultural society. Since a product is anything that can be bought anywhere and anyhow, the poet compares this to life to show that nowadays life has been taken for granted and that it has not been valued. There is the irony used also that my answers are confidential, when the poet articulates the answers to the question throughout the poem. This tone also resembles life as such because people end up doing things that they do not intend to which are listed as problems in the poem. Things are piling up so fast  after all, the world got by  for a thousand million years  without this, do we need it now?  In this section the poet uses metaphorical language to show two meanings. Firstly that there is so much that needs to be looked after in this developing world and we are losing this out of control by the line things are piling up so fast. We are all building up our possessions and it is becoming hard to see our needs and wants, but nevertheless we just keep on buying. On a more literal sense it means that we are damaging the environment by using more land as landfill sites to keep more rubbish which is unnecessary. Similarly, this quote shows that we have stooped so low that we are surviving through the waste so there is no point clearing up this waste. (I suppose I have about half left  but its difficult to tell)   These two lines are cleverly in parenthesis to stress that people live their lives as if they have got it in abundance but, truly, they have lost track of their own life cycle. It has been boxed off into brackets to suggest that people do not care about looking ahead and planning for the future which is a risk.  The structure of the poem is like a form which is completed by the consumer and returned to the supplier. There is a lot of punctuation used which adds to the effect of a product form and also there is spontaneity to this poem through the mixed structure of the poem to resemble that life has no path that is followed and is without structure from the start. The mock-jovial tone of the poem can also be seen in I think we should take it for granted. This symbolises the view of people currently and how they are reacting to life and the fact that they are wasting it without finding the true meaning of life. The poet presents his thoughts here in this tone because this appeals to the reader as it contradicts with what has been said before about the problems of life and that we must respect what have been given with. It is also a comparison to a tangible product with which we take advantage of but we should not. .u07c9ecf1f40fcfaa469a884fcae8ed7d , .u07c9ecf1f40fcfaa469a884fcae8ed7d .postImageUrl , .u07c9ecf1f40fcfaa469a884fcae8ed7d .centered-text-area { min-height: 80px; position: relative; } .u07c9ecf1f40fcfaa469a884fcae8ed7d , .u07c9ecf1f40fcfaa469a884fcae8ed7d:hover , .u07c9ecf1f40fcfaa469a884fcae8ed7d:visited , .u07c9ecf1f40fcfaa469a884fcae8ed7d:active { border:0!important; } .u07c9ecf1f40fcfaa469a884fcae8ed7d .clearfix:after { content: ""; display: table; clear: both; } .u07c9ecf1f40fcfaa469a884fcae8ed7d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u07c9ecf1f40fcfaa469a884fcae8ed7d:active , .u07c9ecf1f40fcfaa469a884fcae8ed7d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u07c9ecf1f40fcfaa469a884fcae8ed7d .centered-text-area { width: 100%; position: relative ; } .u07c9ecf1f40fcfaa469a884fcae8ed7d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u07c9ecf1f40fcfaa469a884fcae8ed7d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u07c9ecf1f40fcfaa469a884fcae8ed7d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u07c9ecf1f40fcfaa469a884fcae8ed7d:hover .ctaButton { background-color: #34495E!important; } .u07c9ecf1f40fcfaa469a884fcae8ed7d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u07c9ecf1f40fcfaa469a884fcae8ed7d .u07c9ecf1f40fcfaa469a884fcae8ed7d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u07c9ecf1f40fcfaa469a884fcae8ed7d:after { content: ""; display: block; clear: both; } READ: As evening approaches on the planet Eternia, the Masters of the Universe â€Å" guardians of good â€Å" gathered outside of the Castle Grayskull EssayThe line We are the consumers and the last law makers represents the view that since we are the customers of life it should be us to decide how we should rule our lives and not anyone else to judge on our actions. The poet here is getting across the message that even though there are the natural aspects of life and the environmental impacts, we still live our lives selfishly and we make our own destiny. The more philosophical approach by the poet, Its difficult to think of a purpose for it, is a job to do for people in ord er to reflect the purpose and meaning for their life. But the question of a best buy  Id like to leave until I get  the competitive product you said youd send.  These lines are very crucial in the message the poet wants to get across. The fact that these lines are present in the concluding lines of the poem means that we do not lose sight of getting the most out of our money until we die. The poet also states here that we are never satisfied with what we already have and we are on constant pursuit of something better. So the poet stresses that this is the biggest disadvantage in life that we are too money-conscious and that this is getting out of hand. Overall this poem is a self-reflection on life and that there are numerous problems which make life not as appealing as it may sound. There is always money involved even in the discussion of life in It was not economical. The themes of life, disadvantages of life, report and philosophy are adapted to comment on the lifes actualities and that these add to the reason the poet has written this type of poem. He is clearly unhappy with how life is lived by other people in his experiences and his observations of people who cannot stop their habit of buying goods.

Dolls Essays - Theatre, Films, Entertainment, Lost Films

Doll's House By Henrik Ibsen "A Doll's House" is classified under the "second phase" of Henrik Ibsen's career. It was during this period which he made the transition from mythical and historical dramas to plays dealing with social problems.It was the first in a series investigating the tensions of family life.Written during the Victorian era, the controversial play featuring a femaleprotagonist seeking individuality stirred up more controversy than any ofhis other works. In contrast to many dramas of Scandinavia in that timewhich depicted the role of women as the comforter, helper, and supporter ofman, "A Doll's House" introduced woman as having her own purposes andgoals. The heroine, Nora Helmer, progresses during the course of the playeventually to realize that she must discontinue the role of a doll and seekout her individuality. David Thomas describes the initial image of Nora as that of a dollwife who revels in the thought of luxuries that can now be afforded, whois become with flirtation, and engages in childlike acts of disobedience(259). This inferior role from which Nora progressed is extremelyimportant. Ibsen in his "A Doll's House" depicts the role of women assubordinate in order to emphasize the need to reform their role in society. Definite characteristics of the women's subordinate role in arelationship are emphasized through Nora's contradicting actions. Her infatuation with luxuries such as expensive Christmas gifts contradicts her resourcefulness in scrounging and buying cheap clothing; her defiance ofTorvald by eating forbidden Macaroons contradicts the submission of heropinions, including the decision of which dance outfit to wear, to herhusband; and Nora's flirtatious nature contradicts her devotion to herhusband. These occurrences emphasize the facets of a relationship inwhich women play a dependent role: finance, power, and love. Ibsenattracts our attention to these examples to highlight the overallsubordinate role that a woman plays compared to that of her husband. Thetwo sides of Nora contrast each other greatly and accentuate the fact thatshe is lacking in independence of will. The mere fact that Nora's well-intentioned action is consideredillegal reflects woman's subordinate position in society; but it is heractions that provide the insight to this position. It can be suggestedthat women have the power to choose which rules to follow at home, but notin the business world, thus again indicating her subordinateness. Noradoes not at first realize that the rules outside the household apply toher. This is evident in Nora's meeting with Krogstad regarding herborrowed money. In her opinion it was no crime for a woman to do everything possible to save her husband's life. She also believes that heract will be overlooked because of her desperate situation. She fails tosee that the law does not take into account the motivation behind herforgery. Marianne Sturman submits that this meeting with Krogstad was herfirst confrontation with the reality of a "lawful society" and she dealswith it by attempting to distract herself with her Christmas decorations(16). Thus her first encounter with rules outside of her "doll's house"results in the realization of her naivety and inexperience with the realworld due to her subordinate role in society. The character of Nora is not only important in describing to roleof women, but also in emphasizing the impact of this role on a woman.Nora's child-like manner, evident through her minor acts of disobedience and lack of responsibility compiled with her lack of sophistication further emphasize the subordinate role of woman. By the end of the play this isevident as she eventually sees herself as an ignorant person, and unfitmother, and essentially her husband's wife. Edmond Gosse highlights thepoint that "Her insipidity, her dollishness, come from the incessantrepression of her family life (721)." Nora has been spoonfed everythingshe has needed in life. Never having to think has caused her to becomedependent on others. This dependency has given way to subordinateness, onethat has grown into a social standing. Not only a position in society, buta state of mind is created. When circumstances suddenly place Nora in aresponsible position, and demand from her a moral judgment, she has none togive. She cannot possibly comprehend the severity of her decision toborrow money illegally. Their supposed inferiority has created a class ofignorant women who cannot take action let alone accept the consequences oftheir actions. "A Doll's House" is also a prediction of change from thissubordinate roll. According to Ibsen in his play, women will eventuallyprogress and understand her position. Bernard Shaw notes that when Nora'shusband inadvertently deems her unfit in her role as a mother, she begins to realize that her actions consisting of playing with her children happilyor dressing them nicely does not necessarily make her a suitable parent(226). She needs to be more

A Modest Proposal Essays

A Modest Proposal Essays A Modest Proposal Paper A Modest Proposal Paper Swift creates a narrator in order to satirize the intellectual hypocrisy, arrogance, and moral depravity of the landlords who paper over greed and prejudice with scientific rationalizations about the causes of Irelands poverty. Englishmen of that era frequently attributed Irelands poverty to its backward Catholic faith, not to English policies. Swifts narrator mocks, of all things, Irish eating habits and cites a French physician who attributes the seasonal surplus of Irish infants to the Catholic practice of eating fish during lent which the expert claims make Catholics more fertile. He claims that this backward Catholic practice of fish-eating can actually be turned into a financial windfall because the Irish children can be butchered and eaten during religious holidays and after christenings. It never even occurs to the narrator that eating human beings is more barbaric than eating fish. And this is where the similarity becomes evident. For in Alive, Read has made it reasonable to eat flesh, and in a similar manner to Swift, uses impersonal vocabulary, such as carcass rather than body. Although there is a strong moral tone throughout, the text remains neutral and dispassionate in Alive. In both, the authors have not tried to make their voices sensational, but rather like arguing their cases by presenting evidence. We can see this on page 62, where the survivors are still indecisive. Both sides of opinions are given, one perhaps slightly stronger than the other, and the reader is allowed to decide for himself what is right. I think most readers, due to the biased nature of the script, and the conditions mentioned before hand, tend to agree with the eventuality. P P Read has taken care to point out via his characters, that social taboo is not a sin of God, and differentiates between sin and physical revulsion. No one of the survivors proclaims that what they are doing, or might do is wrong! but each argues for himself, for personal reasons. Read suggests that there is no moral indecision, as there is in Swifts Modest Proposal, but there is a distinction between what is accepted by social conventions and what is right in the name of God. As well as using motives and social issues, there are a variety of literary techniques used by both the narrator in A Modest Proposal, and P P Read. The narrators well structured, almost business like approach, in A Modest Proposal, that has the posterity of a politicians, such as, I propose to provide for them, and careful selection of words, nutrient rather than food is one example or yield to compare human flesh to crops to be harvested, becomes apparent only when the article is understood for its real meaning. This mix of both an apparently shielded, as well as a grotesquely open approach to cannibalism, for example, a healthy child well nursed is at a year old a most delicious, nourishing, wholesome food, in A Modest Proposal, confounds the reader. Read, often to make a point, will isolate sentences, such as The truth was incontestable, and like Swift, writes his piece in a detached manner. Although he does sometimes generate empathy, for example from the letters that were never sent home, it is interesting to note that the detail and description is economised, saved for particular occasions, for example, the crash itself, or as the survivors watched as a far away, disorientated Valeta stumbled down a valley: his body slithered helplessly down the side of the mountain There is also a regular use of short, sharp sentences that are used for a similar effect as the above. Combined with very minimal writing, P P read presents an argument that is guided by him, yet is left to the reader- one that seems sensible, scientific, and pragmatic. With a similar purpose, although with a contrasting approach, Swift too teaches his confused readers an important object lesson about how easy it is to be taken in, about how easy it is to become perplexed and morally confused when faced with clever, but false, reasoning. For example, while most readers will recognize that Swift is not seriously advocating cannibalism, many will mistakenly attribute the narrators anti-Catholic ravings to the Anglican clergyman, Swift. Perhaps Swift wants to show readers that their own religious prejudices make them easy targets for manipulation and make their reason an unreliable instrument for clearly differentiating between the rationalizations of Swifts morally degenerate narrator and a truly enlightened Christian perspective (his own? )- In the same way that Read questions whether the fact that the survivors of the Fairchild are Christians make them differentiate between society and religion, or whether they become cannibals because of their own instincts, in mind of the Survival of the Fittest. In a similar way, Read approaches religion almost dismissively, yet takes it into special account. His story is very much about spirituality, and throughout, the characters are often speaking the Hail Mary, but continuing to eat flesh, in religious confusion. The barren lifeless environment that they inhabit seems to give them a particular closeness to God. Yet, they challenge century old ideas of respect for dead bodies, of the linkage of body and soul, and their thoughts of the dead as simply meat is a very radical idea in the Christian world. Whether the survivors of the Fairchild convince themselves or actually believe in what they are doing is another matter. It is clear to me that Read has used wine in particular to signify the Holy Communion in connection to the blood of Christ, yet this time, it seems that they have taken a step further, substituting bread for the body itself. Another survivor, Delgado: we thought to ourselves, that if Jesus at His last supper had shared His flesh and blood with his apostles, then it was a sign to us that we should do the same take the flesh and blood as an intimate communion between us all. Although Swifts grotesque narrator, with his reasoned proposal for cannibalism, his suggestion that childrens skin be manufactured into ladies gloves or gentlemens boots, and his grisly recipe collection is probably the literary antecedent of Hannibal Lecter, he states his piece so calmly, that one can sometimes wonder where the blood and gore has gone. The narrators moral confusion is also mirrored in Swifts readers. Swift entangles not only his narrator, but also his readers, possibly deliberately, in faulty reasoning. To most readers, the reasonable narrator appears completely irrational in suggesting cannibalism as a modest and reasonable solution to the problem of Irish poverty. Yet this cannibal professes Christianity and concern for the poor; he champions progress. An effective technique that Swift uses is verisimilitude. He quotes scientific experts such as a French doctor, and another cannibal, Psalmanazar, and manipulates reason and science to justify not only cannibalism, but ignorance, unemployment, exploitation, and anti-Catholic bigotry. However, the conditions which Swift or Read describes are not hyperbole, for the Great Potato Famine ravaged Ireland, and the moral dilemmas faced by the Argentinean Rugby Team were ones that had never been addressed in the society of the day. Only, in Modest Proposal does the projector exaggerate, and perhaps only a little. Instead, Swift has used savage irony to wield his powerful writing skills, and here lies the success of his article. By writing of cannibalism and its meaning in society as an antithesis, in an masterminded satirized form, Swift makes his work all the more poignant, while his projector appears cold, mechanical, his thoughts computed and wicked, his words spoken, rather, with the banality of evil in mind. However, in Alive, the reader learns that decisions of an extreme nature shall always have opposition, whichever answer is given. The author, while remaining detached and reporting only through the survivors journey and speech, I feel creates a similar narrator as in A Modest Proposal, only not quite as directly. There is certainly the voice of Pier Paul Read in the book, and although he is not quite as direct or inhumane as his counterpart in A Modest Proposal, his detachment creates a sense of fear and bewilderment in the reader, as they envision what they themselves might have don in a similar situation. When Alive and A Modest Proposal are compared, although I found this difficult considering they are not easily paralleled, I preferred Jonathan Swifts satirical piece, for this reason. It was short, ridiculous, and although not originally intended, humorous in its madness. On the other hand, I found Pier Paul Reads work tedious and too questioning of a topic, cannibalism, that many today have made their firm minds up about, and of decisions that may only be changed if they were faced with such terrible situations.

Safety Legislation Writing Project #2 Essay Example | Topics and Well Written Essays - 1250 words - 1

Safety Legislation Writing Project #2 - Essay Example This will involve educating the employees on the hazardous chemicals and how to avoid their impacts while they are undertaking their duties. As depicted by 29 CFR 1910.1200, my focus will be to ensure that all the employees are aware on how to undertake a first aid process before a medical attention is sought. The second step is to initiate an emergency action plan. Thirdly, is to establish a fire safety plan. In this way, fire related incidents will be dealt with in an appropriate way. My fourth step would be to come up with an exit route. In this way, my organisation will be compliant with OSHA requirements of establishing an exit route in every building (United States Department of labor 14). Fifthly, I would establish a walking surface. Such surfaces will be vital in reducing the number of accidents that may be as a result of falls and slips. My sixth step would be to establish a first aid kit. In this way, employees who may be injured in the cause of their duties will have an op portunity to be treated before going for further medical check up. Safety profession involves offering appropriate protection to all the employees against any kind of harm while undertaking their daily duties. By use of various aspects from different fields such as health, education, psychology and engineering among others, safety professionals are paramount in preventing occurrences of accidents in an organisation. One of the major fields that are imperative in ensuring that matters relating to safety profession are well addressed is the safety science. Safety science involves all activities that are undertaken to prevent accidents, illnesses, explosions and fire among other events that may harm employees and the environment. In the same way, safety science gives the safety professionals skills to evaluate and identify hazards in the work places. Additionally, safety science provides effective methods that managers should use in setting policies that relate to safety. In

Key Words in Marketing Essay Example | Topics and Well Written Essays - 2000 words

Key Words in Marketing - Essay Example This gave rise to the era of transactional marketing, where the relationship enjoyed was purely based on delivering products and receiving payment. Nevertheless, in the modern times, numerous reasons have reignited the need for companies to form a closer relationship with its customers. Hence, this relationship has received the formal name of Customer Relationship Management and has undergone scientific analysis and modernisation. This paper understands the concept of CRM, its place in the field of marketing, reasons for its emergence, its constituent components and contemporary usage. Definition of CRM CRM can be defined in various ways. As per Das Gupta (2005), it is a framework of a company that helps it achieve a consumer-oriented business process and high customer loyalty. It is a tool that helps integrate various data collected about consumers, business transactions, performances of various marketing efforts, consumer reception of products or services and new developments in ta rget market. Feinberg and Kadam (2002) defined CRM as an approach of a company concerning its commerce and marketing efforts that amalgamates business method, technology and all other actions, keeping the consumer at the centre. Parvatiyar and Sheth (2001) noted that CRM is an inclusive scheme that involves obtaining, maintaining and collaborating with consumers to generate a high degree of value. While in practice they were different approaches, at least in theory, CRM holds the same meaning as relationship marketing and the two are often used as substitutes of one another (Parvatiyar and Sheth, 2002). These two expressions have been applied to various ideas and contexts, that either present a constricted practical viewpoint of marketing or an expanded viewpoint encompassing a company’s orientation (Nevin, 1995). The constricted viewpoint of CRM is the effort of marketing by use of databases of current and potential consumers, highlighting the promotion-related characteristi cs concurrent with data recording. Yet another viewpoint, given by Vavra (1992) is that CRM is the sum total result of a company’s quest for retaining consumers through various post-marketing strategies that enable the company to foster a favourable relationship with the consumers, even after sales transactions are made. Thus, to sum up all efforts by different scholars, CRM can be defined as a company’s framework to create long-term relationships with current and potential consumers through the effective coordination of its marketing, post-marketing, sales and after-sales service efforts. CRM’s place in Marketing CRM is a diverse concept and encompasses all aspects of marketing. It is a tool used to create a personal one-to-one relationship with each consumer, as opposed to a restrictive company-customer relation. This helps in getting higher business out of consumers by locating high-value consumers, understanding their needs better and offering them an unprec edented quality of personalised service. The process not only rewards with high degree of customer satisfaction and loyalty, but also greater profits. CRM is also used to manage financial risks and make sales transactions a pleasurable experience for both the company and its consumers. For example, people who enjoy great relationships with their salesmen are more likely to provide contacts that can easily be converted into active consumers. Besides providing leads, such people are also likely to continue giving business to the company over a longer

Geriatric Health Conditions: Types, Causes and Support

Geriatric Health Conditions: Types, Causes and Support Name: Clare Josephine Montuya Student No: 12001442 Introduction Generally, as we are living in the area of progression, we forget to look back into the ones, who in their prime, have done their best to establish the growing community that we are today. We tend to forget that we age along just like them. From this sentiment alone, we should be able to return the favour by means of answering their needs in a holistic manner and at the same time educating future generations about any problems that may arise from present-day health care so they would innovate means to address them in the near future. Time after time, problems tend to arise not from the premise that people have pre-existing health-related problems but from needs that have been overlooked or unaddressed. This report aims to discuss existing knowledge on common geriatric conditions, support organizations as well as services provided to the present day geriatric population so that rest homes, particularly Kindly Residential Care Rest Home, would be able to meet or exceed the expectations of clients or residents. Task 1 Dementia Dementia is a progressive-degenerative disorder that widely affects the general geriatric populace. It is progressive in a sense that those affected by it tend to develop severe symptoms as they age and degenerative by nature because of degeneration of certain and/or parts of the brain, resulting into changes in cognition, emotion, behaviour and personality. Although this may be prevalent among the elderly, this does not mean that the young adult populace is exempted from such. In present-day society, young adults tend to develop symptoms sooner than they think and tend to disregard the possibility of developing dementia in the long run. A hallmark sign of dementia is forgetfulness or short term memory loss. People as early as in their twenties tend to forget the keys to their room, their mobile phones, their assignments, and all other day to day activities no matter how simple these tasks may seem. But memory loss alone is not enough to diagnose dementia. A person should be able to have memory loss accompanied by four or more of the following criteria: language disturbance, trouble carrying out motor activities, failure to recognize or identify objects and trouble with planning, organising things and making judgments (Perkins, 2013). The severity of dementia can be categorized into mild, moderate and severe. In mild dementia, one can still be independent in carrying out certain tasks though they may tend to have one or two symptoms of it. This is most prevalent in the young to middle adult stage. In moderate dementia, supervision may be required to be able to execute important tasks and most likely some of a few activities of daily living. In severe cases, full and extensive assistance and supervision is needed to carry out activities of daily living. Early Stages of Dementia Early symptoms of dementia may vary in progression depending on the type of dementia presented. Dementia may be categorized into the following: Alzheimer’s disease Short term memory loss is the most profound symptom of the disease. A good example of such would be losing or misplacing things, inability to concentrate or focus, inability to follow conversations, have trouble using the telephone since he or she would tend to forget phone numbers, inability to keep track of recent events at certain times and constantly ask questions for a time because he or she forgot the answer. Another symptom would be having trouble to plan, organize or carry out decisions. One could forget to pay the bills on time or even keep track of certain events in the office and the like. Poor sense of direction is another where one lost his or her way in a mall he or she has visited more than twice in a week. Emotional changes may happen as well, such as increased anxiety, embarrassment in social situations, anger or frustration, powerlessness, suspiciousness, boredom or worse depression. Vascular Dementia Due to any damage or obstruction in the blood vessels in the brain, certain parts of the brain are deprived of oxygen from insufficient blood supply, hence causing damage to certain lobes of the brain responsible for cognition and emotion. Although short-term memory loss is a common denominator for all types of dementia, another significance of this type is the earlier onset of the loss of executive skills. Considered to be an after effect of multiple stroke attacks, it causes a lot of frustration, most particularly the emotional aspect of a person’s well-being. They become overly emotional at most times. In the medical world, a person becomes labile. A person may tend to be furious over a small issue or even cry at something funny. Lewy body dementia Persons suffering from this type of dementia would usually display loss of concentration and impaired judgement. Short-term memory loss is usually present but at its earliest stages, it is way better compared to Alzheimer’s disease. Another unique symptom would be able to have visual hallucinations, which would eventually lead to fear and depression. Frontal lobe dementia The front lobe of the brain is mainly affected in this particular type of dementia due to insufficient blood supply. They may have some similarities with vascular dementia but in its earlier stages, people suffering from such type would initially experience personality changes such as being tactless or breach rules of social etiquette. They tend to have difficulty expressing their feelings and have a problem reciprocating the appropriate response or emotion. Worst case scenario, they express no concern for their surrounding environment. They tend to feel that they are purposeless, so they tend to slack off or feel powerless to do anything. As a result, hygiene would be a concern for them and would require assistance and supervision in carrying out certain tasks of daily living. Interventions Regardless of what type of dementia the person has, dementia in its early stages is not to be taken lightly. Awareness is the key so information on dementia should be disseminated especially to clients and their families who are directly affected by it. This also does not limit to direct family members of the client but also to other health care professionals involved in his or her care. Taking care of the financial and legal aspect in the earlier stages of dementia is one of the many important things to prepare before the client. Security of assets such as having joint accounts, or preparing last will and testament and making advance directives before the client reaches a severe stage of dementia. Another would be to develop a routine for them to do and make these tasks simpler than they used to be. In any case there is a certain routine that they stick to, never break their routine. Providing them references to different support groups and providing access to their services is the best intervention so they could achieve the quality of life they desired. Support Organizations Access to these support groups would be essential to the geriatric populace. Alzheimer’s New Zealand This organization aims to disseminate information and promote high standards of education for people with dementia, their caregivers, families and health professionals. The regional member organisations may offer all or some of the following services: Support through group â€Å"get-togethers† for the person diagnosed with dementia Support group meetings for carers and family members Home visits by member organisation staff or field workers Carer education programmes Volunteer services Day-care programmes Regular newsletters Library – books and audio resources (http://www.alz.org/documents_custom/world_report_2012_final.pdf ) Eldernet This support group provides options to clients as to how and where they want their care delivered. Either they need care delivered in a large community or in the comforts of their home, Eldernet is able to provide links to these services such as list of different residential care homes, rest homes, support services and retirement villages. National Dementia Cooperative The said support group has been created to facilitate sharing of information regarding support systems made available and share ideas to achieve the goals of the cooperative. Age concern Age Concern provides free and confidential Elder Abuse and Neglect Prevention Services in many major cities and provincial areas throughout New Zealand. These services employ professional staff to work with older people and their carers, providing support and advocacy so that older people can be happy, healthy and safe. The services also raise awareness of elder abuse by providing education for aged care workers, community groups, families and anyone with an interest in the wellbeing of older people. There are also other providers of Elder Abuse and Neglect Prevention Services. (http://www.ageconcern.org.nz/ACNZPublic/Services/EANP/ACNZ_Public/Elder_Abuse_and_Neglect.aspx?hkey=df8b9042-ce1e-4d3a-9fe5-861fc17d2ecf) New Zealand Aged Care Association New Zealand Aged Care Association (NZACA), is a not-for-profit, national membership organisation which represents all parts of the aged care residential sector. Our members provide long and short term residential services to the over 65 cohort. Services include: Long term residential care Rest home care Hospital care Dementia care Psychogeriatric care Short term residential care Respite care Carer support care ACC care Non-weight bearing care Services Residential care This type of service is ideal for clients whose family wishes them to stay for a long period of time. People entering into residential care would normally experience separation anxiety and would be difficult for the staff to establish rapport. As much as possible, an initial assessment for the first 48 hours is made and the staff should be able to gather enough information as to the routine care that they will be able to include in their care. After enough background history or information is gathered, a profile is made as basis for the plan of care. The care plan is then discussed with the family and must be reviewed or updated every six months or when significant changes have taken place. Regular meetings with the family are held every now and then to promote collaboration in the care of the patient. Activities cannot be only limited to the confines of the facility but outings are encouraged as well. A walk in the park, spending the afternoon in a familiar coffee shop or any recrea tional activity that keeps them company. But when it comes down to having outpatient visits to the doctor, a family member must accompany them as they know the history of the patient well than any other caregiver. In any case they wish to have services such as a reflex massage on the foot, or a manicure or pedicure, or hairdresser, these services can be brought from the nearest parlour to their very doorstep. But when dementia gets severe enough that the facility can’t handle, these clients will then be endorsed or sent to a higher level of care facility such as the hospital. End of Life Support Palliative care is an essential care pathway when clients reach their terminal stage in life. This not only applies to the physical aspect but also the emotional, cultural and spiritual well-being as well. Advance directives are made in advance while the client’s cognition is still intact and involve the family as well in the decision-making. Heaps of issues tend to arise from this as well, affecting the delivery of care to clients. One would be medical issues, such as addressing clients with terminal stage illnesses like pneumonia, cancer, chronic kidney disease, diabetic ketoacidosis, stroke and more chronic diseases. We should also consider the hydration status and nutrition of each of the clients to ensure that they keep up with their nutritional needs. Another issue to address is euthanasia or â€Å"Death by Dignity†, an ethical issue that is still debatable to this day. According to Perkins, a system called Liverpool Care Pathway was developed to ensure the best p ossible end-of-life care delivered to the individual in the last few days of his or her life (Perkins, 2013). In the care of the terminally ill in the home setting, a private duty nurse can be arranged to assist the family in taking care of the client. Hospices Though this may be similar to end of life support, these facilities specialize in taking care of demented clients with diseases such as cancer or HIV/AIDS. Palliative care is still the main intervention for this facility. Hospitals These facilities offer numerous services open 24/7 to be able to cater to the health needs of patients requiring a higher level of care. In this setting, they require to people to assist in the care of the client. Demented clients who become frail and enter into dementia of a severe kind are most likely to be admitted. Rest Homes In this facility, the residents are more likely to take care of themselves independently but still require supervision and a bit of support from health care assistants. These are privately-owned and offer 24-hour staffing who are trained well in dementia care. A registered nurse may be present but not at all times. They tend to have limited hours to visit and may tend to visit whenever there is an emergency. Advocates Advocates for the demented elderly support their rights to care they deserve in order to achieve good quality of life. They organize and provide information about dementia and share links to certain support groups. They do everything they can to help protect and defend the rights of the client in getting what they want out of the care given. Task 2 On Stigmas of Dementia They say that what you wouldn’t know couldn’t kill you. What if what you thought about dementia isn’t as bad as it seems? What if something you thought was wrong seemed to help at all? Here a few things that you thought wrong about dementia: Social isolation of the individual and their family What it actually is†¦ People shouldn’t look at dementia as something to be ashamed of but rather something that could open barriers of communication. Individuals who suffer from dementia tend to create more bonding moments with their family and their caregivers as well as both family and caregivers collaborate together to give much attention to the needs of the client. Being a resident in a rest home doesn’t mean being confined behind four walls for the remainder of his or her life. Recreational activities in the facilities and getting them involved in support groups help answer the emotional and social needs of the residents and clients. So people should start to see that they won’t be that alone after all. Assumption of automatic loss of independence What it actually is†¦ Dementia, once diagnosed at an early stage, can still be managed since it is in this stage that people can still carry on effectively and independently certain activities of daily living. Although they may be under supervision, that does not mean that independence has been totally taken away from the individual. Health care providers stick to the code of upholding the rights of the clients, therefore independence isn’t lost after all. Unable to make decisions about own care What it actually is†¦ This stigma may be considered granting to it that one is already in a severe case of dementia. Though health care providers and family members tend to make certain decisions on the care of the client, they are still guided by the laws protecting the rights of the client to make health care decisions. If the client has something to say about how he or she wants it to be, then there is nothing they can do but respect it. Therefore, clients can still make decisions about their own care after all. Dissatisfying interactions with the medical community What it actually is†¦ A lot of issues tend to arise from care rendered by caregivers. Proper lines of communication is essential to establish rapport and eventually gain cooperation from the client. Health care providers, especially trained in dementia care, are guided by the ethics in caring for these clients. Though there may be a few reported to have ill-mannered staff, that does not generalize the entire medical community to be the same. Appropriate disciplinary actions will take place and every client has every right to complain about the care rendered to them. Therefore, not all health care providers in the medical community are that mean after all. Uncertainty of support services and treatments What it actually is†¦ Support services and treatments are all just a click away. The internet is flooding full of advocacy organizations and support groups, which allows families and affected individuals as well easy access to the services they desire. If in any case that the internet is not within their reach or when computer literacy may pose as a challenge to the elderly populace, then they can always consult health professionals for referrals to such support groups. After all, there is no harm in asking. Conclusion Awareness is the key to unlock all the possible barriers to the demented client’s right to attain the quality of life they desire. Raising awareness of dementia, especially in its early stages, and eradicating any stigmas surrounding it would be able to help the affected individuals gain access into support systems that are readily available to accept them and advocate their rights to proper care and treatment. As soon as they get in contact with these links of support groups, they could gain access to the services they desired. Cisco Systems: SWOT Analysis and Marketing Analysis Cisco Systems: SWOT Analysis and Marketing Analysis Principles of Marketing Abstract This study aims to provide information on key marketing concepts and strategies adopted by Cisco Systems Inc. It critically analyzes Ciscos business strategies and practices by describing and evaluating its market orientation along with the impact of its marketing practices on business thereby providing an overview of its competitive advantage and SWOT analysis. One of the most vital and comprehensive marketing tools Ansoff Product-Growth Matrix has been implemented for Cisco, identifying its potential development, segmentation and diversification tactics. Porters Five Forces framework has also been included to derive five forces that determine competitive intensity and attractiveness of markets. Ciscos B2B and B2C segments are identified in conjunction with the marketing mix of product, price, promotion and place to support its marketing strategies in order to align it with its adopted business model. Introduction Cisco Systems Inc, a networking systems developer and manufacturer, was founded by two computer scientists at Stanford University in 1984. Cisco went public in 1990. Computers on local networks had not been able to communicate easily with computers outside that network, until Cisco introduced its first commercial router in 1986. Geographically dispersed networks of computers using different networking protocols, were able to be linked together by Ciscos multi-protocol router. Cisco quickly emerged a global leader in networking hardware, software and services, expanding to over 40,000 employees along with annual revenues of $23.8 billion by the end of 2000, although the economic downturn affected Ciscos 2001 revenues and compelled Cisco to layoff close to 14% of its employees (Massachusetts Institute of Technology 2001). Cisco Systems, Inc. is the global leader in computer networking for the Internet. Today, networks form an integral part of education, government, business systems and home communications. Cisco hardware, software and service contributions are used to establish the Internet solutions that make complex networks possible, enabling easy access to information anywhere, at any time, by individuals, organizations and countries. Additionally, Cisco has pioneered the utilization of the Internet in its own business practices and provides consulting services based on its experience and expertise to support other organizations around the globe. Since the companys inception, engineers at Cisco have promptly contributed in the innovation of networking technologies based on Internet Protocol (IP). This tradition of IP innovation endures with the evolution of industry-leading products in the core technologies of switching and routing along with advanced technologies in areas like home networking, security, IP telephony, storage area networking, optical networking, and wireless technology. Cisco offers a broad range of services, including technical support and a dvanced services in addition to its products. Cisco markets its services and products, both directly through its channel partners as well as through its own sales force, to service providers, commercial businesses , large enterprises and consumers. Social responsibility and customer focus are the core values on which Cisco operates as an organization (Cisco Systems Inc 2004). Over time, Cisco has proved its ability to successfully capture market transitions. Commencing in 1997 with the certainty that voice and video would all be converged to one, proceeding to the Network of Networks in 2000 and the network becoming the podium for all related web technologies and the base of customer solutions along with the most recent market transition of collaboration and Web 2.0 technologies. At Cisco, product offerings evolve as per market transitions only to best meet customer requirements. Cisco has emerged from Enterprise and Service Provider solutions to recognizing and approaching customer needs in numerous other segments including Small, Consumer and Commercial. To a large degree, the network has evolved to into a platform for providing one transparent and seamless customer experience. A key aspect of Ciscos culture is connecting and collaborating with others to make the world smaller through innovative technology and use it to enhance life experiences. Thats the Human Network a place where everyone is connected. (Cisco n.d.) Market Orientation Jaworski and Kohli (1996) defined market orientation as the organization wide generation of market intelligence pertaining to current and future customer needs, dissemination of the intelligence across departments, and organization-wide responsiveness to it. Customer and Market Focus In recent years, market-driven organizations have begun to evolve as the new industry giants. The market-driven formula for success in todays marketplace is to produce the right product at the right price at the right time (Bill Barrett 2001). The right product is the one that solves the customers problem and delivers the highest value. The right price is what the customer is willing to pay. The right time is when the customer needs the product. Customer needs and priorities are continuously changing. Therefore, an organization must know how customers wants, needs and values emerge over time to be successful. To gain the desired knowledge of the customer, an organization must focus on the current and prospective markets and customers it serves and put the customer first in every aspect of the organization. Marketing-orientated companies focus on customer needs (Jobber 2007: 6). By including the customer in an organizations mission and goals, market-driven organizations make providing value to the customer a top priority. This commitment to the customer is evident in Cisco Systems mission statement: To shape the future of the Internet by creating unprecedented value and opportunity for our customers, employees, investors and ecosystem partners (Cisco n.d.) Ciscos market focus begins with its emphasis on delivering unprecedented value to its customers, as well as other stakeholders, including employees, investors, and environmental partners. Ciscos mission statement is consistent with market-driven perspective of serving the objectives of all the stakeholders (Bill Barrett 2001). We believe Ciscos market orientation emphasizes continuous improvement of the processes since information gathering is one of the main characteristics of a market driven organization. As the market demands and customers requirements change continuously, it is extremely essential for such organizations to gather relevant data in all environmental sectors competitive, political, cultural, economic, technological, human resources and most importantly the consumer. Thus, it can be said that Ciscos orientation is rightly aligned with its mission statement./p> Relationship Strategies The market-driven concept suggests that putting the customer first in all aspects of an organization results in satisfying all stakeholders, which challenges the belief that multiple stakeholders often have conflicting goals. Market-driven organizations use relationship strategies to form partnerships and alliances with stakeholders to create synergy and minimize or eliminate conflicting goals. Cisco Systems has formed strategic alliances with suppliers and customers to deliver a customer-centric, total solutions approach to solving problems, exploiting business opportunity, and creating sustainable competitive advantage for our customers (Bill Barrett 2001). Cisco and its partners recognized that their products and services, combined with those of suppliers and customers, created a total solution that was more valuable than the sum of the individual pieces (Bill Barrett 2001). The most fundamental way in which Cisco views its strategy is around the idea of change, and how change aff ects customers. Essentially, it believes that market transitions that most affect customers define competitive opportunities. Change is recognized as endemic and adaptation considered to be the Darwinian condition for survival (Jobber 2007: 6). Cisco prepares for market transitions by listening to customers and by taking risks, innovating and investing 3-5 years in advance of a major transition in order to capitalize on it before competitors when the transition is realized in the market (Cisco n.d.). Ciscos vision and innovativeness can be clearly seen from the above statements that promote its connoisseurship in computer networks and the recent developments of the Internet. Its ability to anticipate and prepare for such market transitions is the key plot of its customers and its own success. Changing needs present potential market opportunities, which drive the company (Jobber 2007: 6). Cisco makes every effort in its power and scope to work towards its vision by its innovativeness which has provided enormous potential market opportunities. This approach is by far one of the largest contributors to its success in the Silicon Valley amongst its competitors in the industry. It has led to Cisco being one of the big names among industry giants like Microsoft, Apple, Sun Microsystems etc. Elements of Market Orientation Customers guide where we go and we stay ahead of market shifts so that we are ready to help our customers evolve, as their industry evolves (Cisco n.d). The customer centric approach is vital to the product development at Cisco. It signifies the presence of market orientation in the organization with respect to the customers needs and requirements that form the basis of marketing strategies at Cisco. Some of the most influential market orientation elements are strategies based on providing value for customers, rapid response to negative customer satisfaction, immediate acknowledgement to competitive challenges, and speedy detection of changes in customer product preferences (Pelham 2000). Cisco has been concentrating on the consumer markets as part of their marketing strategies. It transitioned itsLinksyssubsidiary into a dedicated consumer business group, formed a consumer-focused council, and made key changes in the way it builds consumer products. This change has accentuated Cisco s efforts in building brand awareness among customers worldwide. Cisco has tried to adopt a unified approach to consumer market since it acquired Linksys, a home networking company. It can be seen as a strategy based on creating value for customers and its focus on the much fragmented home networking segment where Cisco had expansion plans due to its belief in home networking being on the cusp of a major market transition. Cisco Business Strategies Reaching Market Adjacencies through a New Management Model Cisco business strategy for the fiscal year 2009 was to address not less than 30 market adjacencies, and they concentrated mostly in those areas where the networking technology and protocols have not seen widespread adoption (Chambers 2009). Emerging markets like India and China have provided Cisco ample growth opportunities and value for their customers and shareholders. In order to capture these opportunities, Cisco requires to move with speed and thought leadership. To accomplish this, they have a new management model based on Councils and Boards which will collaborate to set a long term direction for their business strategy. The council and board members decisions will help the organization to ensure that the goals are aligned throughout the company (Chambers 2009). Capturing Market Transitions Ciscos success also comes from capitalizing on market transitions before they occur. Their goal is to capture these market transitions faster than their competitors by identifying the technologies which play a crucial role in the future of communications and Information Technology. Acting on this differentiated strategy, they made multiple acquisitions in fiscal 2008 2009 (Chambers 2008) including wireless, unified communications and security technologies. Cisco continues to grow through internal development, acquisitions, their global partnerships, and cross-functional teamwork. One area of their differentiated strategy includes a goal of growing each product category in their advanced technologies to capture $1 billion-plus in annual revenue and the number-one market position (Chambers 2008). Providing customer satisfaction is one of Ciscos core values. Creating sustainable customer partner ­ships is a crucial part of Cisco strategy and provides invaluable insight into market tr ansitions. In addition to their technology, Ciscos knowledge of economic development, education, government, healthcare, national security and public safety issues has increased customer trust in Cisco (Chambers 2008). Being close to their customers is they believe the best way to uncover opportunity for the next market transition, long before it becomes obvious to others. Sustained Differentiation across Customer Segments and Geographies Ciscos strategy is made upon four pillars: To capture customer driven market transitions by identifying, investing and positioning. Constant innovation which is enabled through building, buying or collaborating with their partners. Cisco differentiated market approach with their ability to bind together both their business architectures and the technology. Prioritization of initiatives and cross functional teamwork that drive execution across customer segments, products, geographic theaters and value added services. Ciscos differentiated strategy has evolved based on their customer requirements to create sustainable differentiation in the industry and better serving of the needs of all their customers (Chambers 2007). Cisco is continuing to expand their services, product offerings and distribution capabilities to the strategic market. Small and medium sized businesses are increasingly taking on networking technology as they realize efficiencies from their investments in Ciscos products. With the use of efficient networking hardware and software products, SMEs have discovered new ways to work effectively and efficiently (Chambers 2007). From a geographic perspective, Cisco was pleased with the strong and balanced performance they achieved in their four largest theaters. These include European Markets, United States and Canada, Emerging Markets and Asia Pacific. Perhaps Ciscos greatest geographic success of fiscal 2007 was their Emerging Markets Theater, where their revenue grew by 39 percent on a yearly basis (Chambers 2007). Cisco believes that its business processes and collaborative approach to their emerging markets sector have significantly contributed to its growth. Cisco Channel Strategy Cisco is partnering with best in class providers to ensure that their customers receive the highest standard of support and the solutions for its products (Cisco 2009). They consider their partners as an extension of Cisco and their partnerships are truly based on long term commitments and mutual benefits. Cisco is creating market growth through their direct investments, in conjunction with the investment in partnerships which allows them to expand their knowledge, visibility and experience in new technologies. Ciscos strategy is to actively invest in all the major technology segments on a global basis. As with acquisitions, all the investment targets are thoroughly examined and analyzed for both their business and technology. Below are the Cisco acquisitions for the fiscal year 2009 (Cisco 2009). Set-Top Box Business of DVN (Holdings) Ltd.-November 2, 2009 DVN has major operations in China and they are the market leader in digital cable solutions. DVN shares Ciscos vision of performance, scalable and services-rich cable interactive platform extending into every home.Market opportunity for Cisco with this acquisition is cabling solutions. ScanSafe, Inc.-October 27, 2009 The company ScanSafe is a market leader of software services and they provide web security solutions for global enterprises as well as small businesses. By this acquisition Cisco can lead as provider of on-premise content security and their market opportunity from this acquisition turns out to be network security. Starent Networks, Corp.-October 13, 2009 Starent Networks is a leading supplier of IP based mobile infrastructure solutions, targeting mobile and converged carriers. According to Cisco there is an active investment in this market by the service provider, since the global mobile data traffic is expected to double every year. The market opportunity for Cisco with this acquisition is mobility. Tandberg-October 1, 2009 Tandberg is a global leader in video communications. They have a broad range of world class video endpoint and network infrastructure solutions. So with this acquisition, Cisco will expand its collaboration to offer more solutions to a number of customers further accelerating market adoption globally. Tidal Software, Inc.-April 9, 2009 Tidal Software is the creator of intelligent application management and automation solutions. This acquisition will advance Ciscos data center strategy by enhancing product and service delivery offerings. Pure Digital Technologies Inc.-March 19, 2009 Pure Digital, are creators of the best-selling Flip Video brand. They are pioneers in developing consumer friendly video solutions and with this acquisition Cisco can expand in the media enabled home solutions segment and capture the consumer market transition to visual networking (Hooper 2009). Richards-Zeta Building Intelligence, Inc.-January 27, 2009 Richards-Zeta Building Intelligence Inc, they are leading provider of intelligent middleware technology that enables businesses to integrate building infrastructure and information technology (IT) applications over a common Internet Protocol (IP) network, resulting in improved efficiencies, greater energy savings and a reduced carbon footprint. Ciscos market opportunity with this acquisition is physical network security. The Next Market Segmentation for Cisco Cisco has been targeting towards getting a two digit sales growth from the telecommunication sector for the year 2009. Cisco is a market leader in the telecommunication sector and they are very optimistic to realize the target. For Cisco, telecommunication sector is one of the massive market segmentations for their products, especially in the IP technology. Cisco launches 2 to 3 solutions periodically for their technology which consists of updates or some added features as extensions of their current products (Yulyanto 2009). Cisco Key Success Factor After only a few years of its foundation, Cisco became a powerhouse in network technology. It was largely unfamiliar to the average consumer until the dot-com explosion, which resulted in a large customer base, such that it became worthwhile to reach potential decision-makers in a variety of ways. The arrival of the Internet as a ubiquitous part of our lives meant that increasing numbers of small businesses and average consumers rapidly became a part of Ciscos customer base. Both market segments contribute to the addition of extra computers, whether for new employees or for family members who want to surf the web simultaneously, which has driven the demand for simpler networking products that even a non-techie can set up. In fact, sales to small and medium businesses accounted for approximately 20 to 30 percent of Ciscos US$ 18.878 billion in revenue that ended in July 2003 (Cook 2004). While the late 1990s and early 2000s saw an explosion in large computer networks as companies upgr aded their infrastructures or simply set them up for the first time, the next several years likely saw a huge jump in small networks, thanks to the ability of Wi-Fi to share a single broadband connection with several computers without the need to drill holes or run Ethernet cables (Cook 2004). The Impact, Positive and Negative, of the Organizations Marketing Mix Marketing Mix Marketing mix is defined as the tactical tools that the marketers use to implement their strategies mixing the controllableelementsof aproducts marketing plan which arecommonly termed as 4Ps: product,price, place and promotion (Kotler 2008: 202). These elements are adjusted until a balanced proportionis found thatservestheneedsof the customerswhile generatingoptimumincome. Product Product can be defined as anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need. It includes physical objects, services, persons, places, organizations and ideas (Kotler et al. 2008: 539). Ciscooffers a wide range ofproductsand networking solutions designed for enterprises and small businesses across a variety of industries. They are also addressing their customer requirements in many other segments including commercial and small business. The network has become a platform for providing a transparent customer experience (Insight 2009). Managing the Product Mix Positioning and Repositioning A well planned and executed brand repositioning helps Cisco to increase their brand value along with sales. Cisco is very closely aligned with their corporate strategy, regular investments in their brand positioning or repositioning to always renew the brand significance and maintain its connection with their customers. By brand positioning Cisco has gained enormous benefits as shown below: Brand Measure The branding campaigns conducted by Cisco have lifted its brand equity and helped it to gain shares and grow sales. This has also helped them to strengthen their overall brand recognition and exceed the averages on core brand measures. After the campaign launch, Cisco has been positioned into the security space by lifting their IT security brand consideration by 54% among their tech audience in six months (Slideshare 2008). Ciscos success brand repositioning depends upon their close alignment with their overall corporate strategy which includes product positioning, channel/alliance strategy and acquisitions (Slideshare 2008). Market Share Cisco has strengthened its dominant share in the core market by 72% in switching and 80% in routers. It has also expanded their share in the new products by 6% in messaging applications, 41% in web conferencing and 21% in the video conferencing segments respectively (Slideshare 2008).The market share has been increased for the entire r ange of Cisco security products including their firewall applications, VPN and for secure routers. Jobber (2007: 405) explains Product Strategy as: The emphasis on product portfolio analysis is managing an existing set of products in such a way as to maximize their strengths. But companies also need to look to new products and markets for future growth. A useful way of looking at growth opportunities is the Ansoff Matrix. Cisco Ansoff Analysis Market Penetration Market penetration is the fundamental method of a growth strategy in which the business focuses on selling current products into existing markets. It maintains or increases the market share of current products, restructures mature markets by driving out competition and increases the usage by existing customers (Tutor2u 2009). Acquiring competitors may be one of the major ways of gaining market penetration. It may also be achieved by more aggressive ways of promotional campaigns, supporting it with a competitive pricing strategy and dedicate more resources to selling products. Cisco is known for its innovative products and introduction of those products into the market before its competitors that helps in generating mature markets. Its products like Cisco Catalyst 6500 Series Network Analysis Module, Cisco 7600 Series routers, Cisco Catalyst 6500 Series Firewall Services Module and many other products have already captured the market (Cisco 2009). It is increasing the market share and customer loyalty through social networking sites, blogs and public interviews. Its main strategy to penetrate the existing market is through acquisitions. It acquired Audium Corporation in June 2006 that gives it opportunity to penetrate into the IP enabled voice telephony market, Cognio, Inc in September 2007 through which it entered into wireless networking, Nuova Systems, Inc in April 2008 that gives it chance to enter into data centers and ScanSafe, Inc in October 2009 that helped Cisco to capture the network security market (Cisco Systems 2009). Market Development Market development can be essentially termed as a growth strategy where the business aims to sell its current products into new markets. Such a strategy can be achieved by venturing into new geographical markets, new product dimensions and new distribution channels. Alternatively, different pricing strategies can be adopted to attract customers and create new market segments (Tutor2u 2009). Cisco recognizes the common strings that exist between sales, engineering, security and marketing groups. Once the main links are identified by its RD Team, it tries to build a suitable interface between the groups which contributes to the companys market development. Develop, Partner or Acquire is the 3 Tier strategy followed by Cisco. It teams up with industrys major companies and then provides persuasive offers to the customers. WirelessLANs, content networking,storage networking, voice over IP and Metro IP includingoptical networking are the extended product dimensions for market development ( Cisco 2001). In addition to this, Cisco is attempting to establish its marketing presence in other potential geographical locations like China, Saudi Arabia, Pakistan etc. Product Development Product development can be defined as a strategy where a business seeks to introduce new products into current markets. It requires the development of new competencies and new products which may appeal to the customers (Tutor2u 2009). Existing product lines may be extended to provide existing customers with greater choice. Cisco sets vision and then makes its strategies to achieve its targeted goals. Its strong RD capitalizes the current market situation and then provides customized business solutions according to customer needs and further plans for new products. Cisco has identified four key requirements to increase acceptance in the business world: security, availability, quality of service, and reliability (Payataqool 2009). Diversification Diversification is the advancement strategy where a business introduces new products in new markets (Tutor2u 2009). This strategy involves high risk since the business targets markets where it has no or very little experience. Cisco has started its diversification in the emerging countries that extend from Russia to the Eastern Europe and Middle East that will also include Africa and Latin America. Industries in developing countries still use limited technology despite of having concentrated wealth, less government transparency and the customers willingness to use the most advanced and high tech products and services. The company not only targets to supply advanced networking equipment but also focuses on the target countrys revolution. Cisco has successfully initiated transformation projects in Chile, Turkey and South Africa as part of its diversification strategy (Deign 2009). Managing product over time Product Life Cycle With the dynamic state of todays economy, an organizational change should not only adapt to the current climate, but it must also encourage growth (Wrage 2009). Cisco has followed this by moving from a traditional silicon based organization to a lifecycle business model. These changes are challenging for Cisco since they have more than 60,000 plus employees supported by their 46 data centers worldwide. This new life cycle consists of six separate stages: In the prepare phase it determines the business case and the project requirements. Plan phase develops the detailed project plan describing the resources and responsibilities. In the design phase it details the alignment of business goals and the technical needs. Implement phase delivers the new capabilities with the integrations. Operate phase monitors and reviews the implementations. Lastly, the Optimize phase has a continuous improvement activity of the existing processes (Wrage 2009). So with these steps in place, Cisco has start ed progressing into an organization that is best suited for the service-oriented network infrastructure organization making the cost savings and efficiency a reality (Wrage 2009). Promotion Promotion means activities that communicate the merits of the products and persuade the target customers to buy it (Kotler 1999). Promotion is one of the factors which influence the buying behavior of the customer. It helps to inform people about the product and its usage. Cisco is using many means of introducing their products in global markets. They use advertising as the main tool to introduce new products and to connect with potential customers. They advertise their new products and services through public relationship, direct marketing, internet and online promotions. Cisco also uses the social media channels such as networking and blogs as a tool to promote and to extend their products to the larger audience. Cisco follows the following elements for their promotion strategy: Direct Marketing As stated by Peter Drucker (2009), Marketing is not a function; it is the whole business seen from the customers point of view. Direct marketing captures the customers by avoiding intermediaries. Cisco uses various methods to promote their product such as direct mail, telephone, telemarketing, e-marketing and other tools to directly communicate with the customers. Cisco conducts various direct marketing campaigns such as online shopping, cable television infomercials, which helps them in getting the direct response from their target audience and also to meet their demand generation goals. Advertising Advertisement can be defined as Any paid form of non personal presentation and promotion of ideas, goods or services by an identified sponsor (Armstrong, Kotler 2009:383). Cisco can be grouped under the product oriented advertiser category, which highlights product features, their services and price through various advertising channels as internet, magazines, television and by e-marketing. AIDA Model AIDA is a model generally adopted by the sellers to stimulate the purchase decision of the customers. Attention The element attention, describes the stage where the brand manages to obtain customer attention, informing the customers about the product. This could be either a positive or a negative attention. The next step is to build a relationship with customers by means of advertising which is a prominent tool in the marketing mix. The product is then launched in order to encourage the customer decision of buying the product. Interest In this stage, it generates the confidence in the buyers about the products that company plans to promote. The seller then explains how this product will meet the customers requirements. Cisco as a brand has interested its customers and built the confidence in the buyer about their product interests the customers. Desire In this stage the seller inspires the customer towards the product and then relates the products to their needs. Here, advertising strategies are best suited. Since customers have the choice of choosing their configuration, it stimulat es the desire to purchase the product. Action This phase deals with persuading the consumers to buy the product and explain them the immediate benefits of the product. Advertising and direct ma