Safety Legislation Writing Project #2 Essay Example | Topics and Well Written Essays - 1250 words - 1

Safety Legislation Writing Project #2 - Essay Example This will involve educating the employees on the hazardous chemicals and how to avoid their impacts while they are undertaking their duties. As depicted by 29 CFR 1910.1200, my focus will be to ensure that all the employees are aware on how to undertake a first aid process before a medical attention is sought. The second step is to initiate an emergency action plan. Thirdly, is to establish a fire safety plan. In this way, fire related incidents will be dealt with in an appropriate way. My fourth step would be to come up with an exit route. In this way, my organisation will be compliant with OSHA requirements of establishing an exit route in every building (United States Department of labor 14). Fifthly, I would establish a walking surface. Such surfaces will be vital in reducing the number of accidents that may be as a result of falls and slips. My sixth step would be to establish a first aid kit. In this way, employees who may be injured in the cause of their duties will have an op portunity to be treated before going for further medical check up. Safety profession involves offering appropriate protection to all the employees against any kind of harm while undertaking their daily duties. By use of various aspects from different fields such as health, education, psychology and engineering among others, safety professionals are paramount in preventing occurrences of accidents in an organisation. One of the major fields that are imperative in ensuring that matters relating to safety profession are well addressed is the safety science. Safety science involves all activities that are undertaken to prevent accidents, illnesses, explosions and fire among other events that may harm employees and the environment. In the same way, safety science gives the safety professionals skills to evaluate and identify hazards in the work places. Additionally, safety science provides effective methods that managers should use in setting policies that relate to safety. In

Key Words in Marketing Essay Example | Topics and Well Written Essays - 2000 words

Key Words in Marketing - Essay Example This gave rise to the era of transactional marketing, where the relationship enjoyed was purely based on delivering products and receiving payment. Nevertheless, in the modern times, numerous reasons have reignited the need for companies to form a closer relationship with its customers. Hence, this relationship has received the formal name of Customer Relationship Management and has undergone scientific analysis and modernisation. This paper understands the concept of CRM, its place in the field of marketing, reasons for its emergence, its constituent components and contemporary usage. Definition of CRM CRM can be defined in various ways. As per Das Gupta (2005), it is a framework of a company that helps it achieve a consumer-oriented business process and high customer loyalty. It is a tool that helps integrate various data collected about consumers, business transactions, performances of various marketing efforts, consumer reception of products or services and new developments in ta rget market. Feinberg and Kadam (2002) defined CRM as an approach of a company concerning its commerce and marketing efforts that amalgamates business method, technology and all other actions, keeping the consumer at the centre. Parvatiyar and Sheth (2001) noted that CRM is an inclusive scheme that involves obtaining, maintaining and collaborating with consumers to generate a high degree of value. While in practice they were different approaches, at least in theory, CRM holds the same meaning as relationship marketing and the two are often used as substitutes of one another (Parvatiyar and Sheth, 2002). These two expressions have been applied to various ideas and contexts, that either present a constricted practical viewpoint of marketing or an expanded viewpoint encompassing a company’s orientation (Nevin, 1995). The constricted viewpoint of CRM is the effort of marketing by use of databases of current and potential consumers, highlighting the promotion-related characteristi cs concurrent with data recording. Yet another viewpoint, given by Vavra (1992) is that CRM is the sum total result of a company’s quest for retaining consumers through various post-marketing strategies that enable the company to foster a favourable relationship with the consumers, even after sales transactions are made. Thus, to sum up all efforts by different scholars, CRM can be defined as a company’s framework to create long-term relationships with current and potential consumers through the effective coordination of its marketing, post-marketing, sales and after-sales service efforts. CRM’s place in Marketing CRM is a diverse concept and encompasses all aspects of marketing. It is a tool used to create a personal one-to-one relationship with each consumer, as opposed to a restrictive company-customer relation. This helps in getting higher business out of consumers by locating high-value consumers, understanding their needs better and offering them an unprec edented quality of personalised service. The process not only rewards with high degree of customer satisfaction and loyalty, but also greater profits. CRM is also used to manage financial risks and make sales transactions a pleasurable experience for both the company and its consumers. For example, people who enjoy great relationships with their salesmen are more likely to provide contacts that can easily be converted into active consumers. Besides providing leads, such people are also likely to continue giving business to the company over a longer