French Webquest Research Project for French Class

Language classes are as fun or as boring as the teacher and students make them. Grammar drills, vocabulary tests, and pronunciation labs are the basis of many successful language classes, but its also good to incorporate some creative interaction, and projects can be just the thing.A webquest is an interesting project for French classes or for independent studiers looking to spice up their self-instruction. This project is perfect as a long-term activity for intermediate and advanced students, though it can also be adapted for beginners.ProjectResearch various topics related to French, to be shared as a paper, website, and/or oral presentationInstructions Decide whether students will work individually or in groupsReview my list of potential subjects, below, and decide whether students will choose their own topic(s) or be assignedExplain the purpose of a webquest: to gather information via the internet that will be shared in whatever format(s) the teacher chooses. If a website is desired, consider having students use the PowerPoint templates provided on Abouts Presentation Software site, which are accompanied by detailed, step-by-step instructionsExplain about plagiarism and the importance of citing sources. For example, students are welcome to link to any of the material on this or other websites, but should not copy text to their own sites or in their papers.Pass out a list of required/optional sections, the desired length, and any other guidelinesStudents do the webquest, then write up reports, create websites, and/or prepare oral presentationsAfter all presentations, students could write a summary or comparison of other presentatio ns TopicsTopic(s) can be assigned by the teacher or chosen by the students. Each student or group can do an in-depth study of one topic, such as the Acadà ©mie franà §aise, or a comparison of two or more topics, such as the difference between the Acadà ©mie franà §aise and the Alliance franà §aise. Or they might choose several topics and just answer a few questions about each of them. Here are some possible topics, with a few basic questions to consider - the teacher and/or students should use this just as a starting point. Acadà ©mie franà §aise: What is this organization? When was it created? Has its purpose changed over time?Alliance franà §aise: What is this organization? When was it created? Has its purpose changed over time?Celebrations and Holidays: What are some important holidays in France and other French-speaking countries? How do they compare to your countrys holidays?Differences between French and English: What are some key differences?Fluency: What is fluency? Why is it hard to define?French in English: How has French influenced English?French-Speaking Celebrities: Choose several celebrities and explain why they speak FrenchFrench Gestures: Are any similar to those in your country? Are any the same gesture with a different meaning?Introduction to French: How did French evolve? What languages is it related to?Jobs Using French: What kind of work is speaking French useful for?Living Working in France: How can a person live and work in France?Moroccan Culture: What are some interesting as pects of Moroccan culture? Is there anything shocking?La Nà ©gritude: What is Nà ©gritude? How and where did it evolve? Who were the trois pà ¨res? Who were some other key participants?Register: What are the various French registers? Provide examples of words in each oneThe Rude French: Are the French rude? Why or why not? Where does this stereotype come from?Spanish vs French: How are they similar/different? Is one easier than the other?Translation and Interpretation : What is the difference? How are they similar?Verlan: What is it?What is French? Facts and Figures: Where is French spoken? By how many people?What Is the Best Way to Learn French?: Compare and contrast the various methodsWhy learn French: How can it help you? Notes The collective webquests will offer an extensive collection of material about French, which can be shared with other teachers, parents, and potential students.

The Silver Linings Playbook Chapter 12 Free Essays

Failing Like Dimmesdale Did Maybe Puritans were simply dumber than modern people, but I cannot believe how long it took those seventeenth-century Bostonians to figure out that their spiritual leader knocked up the local hussy. I had the mystery solved in chapter eight, when Hester turns to Dimmesdale and says, â€Å"Speak thou for me!† I know we were assigned Hawthorne’s The Scarlet Letter back in high school, and if I had known the book was filled with so much sex and espionage, I might have read it when I was sixteen. God, I can’t wait to ask Nikki if she hypes up the racy stuff in her class, because I know teenagers would actually read the book if she did. We will write a custom essay sample on The Silver Linings Playbook Chapter 12 or any similar topic only for you Order Now I didn’t care much for Dimmesdale, because he had such a great woman and he denied himself a life with her. Now, I understand that it would not have been easy for him to explain how he knocked up another man’s teenage wife, especially since he was a man of the cloth, but if there’s one theme Hawthorne hammers home, it’s that time heals all wounds, which Dimmesdale learns, but too late. Plus, I’m thinking God would have wanted Pearl to have had a father, and probably counted Dimmesdale’s disregard for his daughter as a greater sin than having sex with another man’s wife. Now, I sympathize with Chillingworth – a lot. I mean, he sends his young bride over to the New World, trying to give her a better life, and she ends up pregnant by another man, which is the ultimate slap in the face, right? But he was so old and nasty and really had no business marrying a young girl anyway. When he began to psychologically torture Dimmesdale, giving him all those strange roots and herbs, Chillingworth reminded me of Dr. Timbers and his staff. I realized then that Chillingworth was not ever going to practice being kind, so I gave up hope for him. But I absolutely loved Hester, because she believed in silver linings. Even when that nasty throng of bearded men in hats and fat women were against her, saying she should be branded on the forehead even, she stuck to her guns and sewed and helped people when she could and tried her best to raise her daughter – even when Pearl proved to be somewhat of a demonic child. Even though Hester did not get to be with Dimmesdale in the end – which is a flaw, if you ask me – I felt like she lived a fulfilled life and got to see her daughter grow up and marry well, which was kind of nice. But I did realize that no one really appreciated Hester for who she was until it was too late. When she needed help most, she was abandoned – and only when she offered help to others was she beloved. This sort of suggests that it is important to appreciate the good women in your life before it is too late, which is a pretty good message to give high school kids. I wish my high school teacher had taught me that lesson, because I certainly would have treated Nikki differently when we were first married. Then again, maybe this is the sort of thing you have to learn by living your life – failing like Dimmesdale did, and I guess like I did too. That scene when Dimmesdale and Hester finally stand together in town for the first time made me wish apart time was over already so I could stand with Nikki in some public place and apologize for being such a jerk in the past. Then I would tell her my thoughts about Hawthorne’s classic, which would make her happy for sure. God, she is going to be so impressed that I actually read a book written in old-fashioned English. How to cite The Silver Linings Playbook Chapter 12, Essay examples

A Consumers Report Essay Example For Students

A Consumers Report Essay Explore how the poet presents his thoughts on life in A Consumers Report  Use examples from the language of the poem to support your answer   Peter Porter focuses on the consumerist society and the problems of life that a person goes through in his poem A Consumers Report. This is explored by the sustained metaphor of life and the monologue used which has an implied listener which is the reader. The tone drifts from a solemn one to a cynical one to highlight lifes problems in that to portray how people see life as a bad thing. The main issue from the poem is that it is a life is satirical and people have become too indulged by product that it has become a consumerist capitalist state of society. The first line of the poem, The name of the product I tested is Life expresses the poets feelings that to him life is just a product and this adds to the title as it is a comparison of life to a product. Products, being tangible goods, have different labels, sizes and colours. The poet comments on this because he feels that there are different races of human beings and that now everyone is being mixed together into a much more multicultural society. Since a product is anything that can be bought anywhere and anyhow, the poet compares this to life to show that nowadays life has been taken for granted and that it has not been valued. There is the irony used also that my answers are confidential, when the poet articulates the answers to the question throughout the poem. This tone also resembles life as such because people end up doing things that they do not intend to which are listed as problems in the poem. Things are piling up so fast  after all, the world got by  for a thousand million years  without this, do we need it now?  In this section the poet uses metaphorical language to show two meanings. Firstly that there is so much that needs to be looked after in this developing world and we are losing this out of control by the line things are piling up so fast. We are all building up our possessions and it is becoming hard to see our needs and wants, but nevertheless we just keep on buying. On a more literal sense it means that we are damaging the environment by using more land as landfill sites to keep more rubbish which is unnecessary. Similarly, this quote shows that we have stooped so low that we are surviving through the waste so there is no point clearing up this waste. (I suppose I have about half left  but its difficult to tell)   These two lines are cleverly in parenthesis to stress that people live their lives as if they have got it in abundance but, truly, they have lost track of their own life cycle. It has been boxed off into brackets to suggest that people do not care about looking ahead and planning for the future which is a risk.  The structure of the poem is like a form which is completed by the consumer and returned to the supplier. There is a lot of punctuation used which adds to the effect of a product form and also there is spontaneity to this poem through the mixed structure of the poem to resemble that life has no path that is followed and is without structure from the start. The mock-jovial tone of the poem can also be seen in I think we should take it for granted. This symbolises the view of people currently and how they are reacting to life and the fact that they are wasting it without finding the true meaning of life. The poet presents his thoughts here in this tone because this appeals to the reader as it contradicts with what has been said before about the problems of life and that we must respect what have been given with. It is also a comparison to a tangible product with which we take advantage of but we should not. .u07c9ecf1f40fcfaa469a884fcae8ed7d , .u07c9ecf1f40fcfaa469a884fcae8ed7d .postImageUrl , .u07c9ecf1f40fcfaa469a884fcae8ed7d .centered-text-area { min-height: 80px; position: relative; } .u07c9ecf1f40fcfaa469a884fcae8ed7d , .u07c9ecf1f40fcfaa469a884fcae8ed7d:hover , .u07c9ecf1f40fcfaa469a884fcae8ed7d:visited , .u07c9ecf1f40fcfaa469a884fcae8ed7d:active { border:0!important; } .u07c9ecf1f40fcfaa469a884fcae8ed7d .clearfix:after { content: ""; display: table; clear: both; } .u07c9ecf1f40fcfaa469a884fcae8ed7d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u07c9ecf1f40fcfaa469a884fcae8ed7d:active , .u07c9ecf1f40fcfaa469a884fcae8ed7d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u07c9ecf1f40fcfaa469a884fcae8ed7d .centered-text-area { width: 100%; position: relative ; } .u07c9ecf1f40fcfaa469a884fcae8ed7d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u07c9ecf1f40fcfaa469a884fcae8ed7d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u07c9ecf1f40fcfaa469a884fcae8ed7d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u07c9ecf1f40fcfaa469a884fcae8ed7d:hover .ctaButton { background-color: #34495E!important; } .u07c9ecf1f40fcfaa469a884fcae8ed7d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u07c9ecf1f40fcfaa469a884fcae8ed7d .u07c9ecf1f40fcfaa469a884fcae8ed7d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u07c9ecf1f40fcfaa469a884fcae8ed7d:after { content: ""; display: block; clear: both; } READ: As evening approaches on the planet Eternia, the Masters of the Universe â€Å" guardians of good â€Å" gathered outside of the Castle Grayskull EssayThe line We are the consumers and the last law makers represents the view that since we are the customers of life it should be us to decide how we should rule our lives and not anyone else to judge on our actions. The poet here is getting across the message that even though there are the natural aspects of life and the environmental impacts, we still live our lives selfishly and we make our own destiny. The more philosophical approach by the poet, Its difficult to think of a purpose for it, is a job to do for people in ord er to reflect the purpose and meaning for their life. But the question of a best buy  Id like to leave until I get  the competitive product you said youd send.  These lines are very crucial in the message the poet wants to get across. The fact that these lines are present in the concluding lines of the poem means that we do not lose sight of getting the most out of our money until we die. The poet also states here that we are never satisfied with what we already have and we are on constant pursuit of something better. So the poet stresses that this is the biggest disadvantage in life that we are too money-conscious and that this is getting out of hand. Overall this poem is a self-reflection on life and that there are numerous problems which make life not as appealing as it may sound. There is always money involved even in the discussion of life in It was not economical. The themes of life, disadvantages of life, report and philosophy are adapted to comment on the lifes actualities and that these add to the reason the poet has written this type of poem. He is clearly unhappy with how life is lived by other people in his experiences and his observations of people who cannot stop their habit of buying goods.

Dolls Essays - Theatre, Films, Entertainment, Lost Films

Doll's House By Henrik Ibsen "A Doll's House" is classified under the "second phase" of Henrik Ibsen's career. It was during this period which he made the transition from mythical and historical dramas to plays dealing with social problems.It was the first in a series investigating the tensions of family life.Written during the Victorian era, the controversial play featuring a femaleprotagonist seeking individuality stirred up more controversy than any ofhis other works. In contrast to many dramas of Scandinavia in that timewhich depicted the role of women as the comforter, helper, and supporter ofman, "A Doll's House" introduced woman as having her own purposes andgoals. The heroine, Nora Helmer, progresses during the course of the playeventually to realize that she must discontinue the role of a doll and seekout her individuality. David Thomas describes the initial image of Nora as that of a dollwife who revels in the thought of luxuries that can now be afforded, whois become with flirtation, and engages in childlike acts of disobedience(259). This inferior role from which Nora progressed is extremelyimportant. Ibsen in his "A Doll's House" depicts the role of women assubordinate in order to emphasize the need to reform their role in society. Definite characteristics of the women's subordinate role in arelationship are emphasized through Nora's contradicting actions. Her infatuation with luxuries such as expensive Christmas gifts contradicts her resourcefulness in scrounging and buying cheap clothing; her defiance ofTorvald by eating forbidden Macaroons contradicts the submission of heropinions, including the decision of which dance outfit to wear, to herhusband; and Nora's flirtatious nature contradicts her devotion to herhusband. These occurrences emphasize the facets of a relationship inwhich women play a dependent role: finance, power, and love. Ibsenattracts our attention to these examples to highlight the overallsubordinate role that a woman plays compared to that of her husband. Thetwo sides of Nora contrast each other greatly and accentuate the fact thatshe is lacking in independence of will. The mere fact that Nora's well-intentioned action is consideredillegal reflects woman's subordinate position in society; but it is heractions that provide the insight to this position. It can be suggestedthat women have the power to choose which rules to follow at home, but notin the business world, thus again indicating her subordinateness. Noradoes not at first realize that the rules outside the household apply toher. This is evident in Nora's meeting with Krogstad regarding herborrowed money. In her opinion it was no crime for a woman to do everything possible to save her husband's life. She also believes that heract will be overlooked because of her desperate situation. She fails tosee that the law does not take into account the motivation behind herforgery. Marianne Sturman submits that this meeting with Krogstad was herfirst confrontation with the reality of a "lawful society" and she dealswith it by attempting to distract herself with her Christmas decorations(16). Thus her first encounter with rules outside of her "doll's house"results in the realization of her naivety and inexperience with the realworld due to her subordinate role in society. The character of Nora is not only important in describing to roleof women, but also in emphasizing the impact of this role on a woman.Nora's child-like manner, evident through her minor acts of disobedience and lack of responsibility compiled with her lack of sophistication further emphasize the subordinate role of woman. By the end of the play this isevident as she eventually sees herself as an ignorant person, and unfitmother, and essentially her husband's wife. Edmond Gosse highlights thepoint that "Her insipidity, her dollishness, come from the incessantrepression of her family life (721)." Nora has been spoonfed everythingshe has needed in life. Never having to think has caused her to becomedependent on others. This dependency has given way to subordinateness, onethat has grown into a social standing. Not only a position in society, buta state of mind is created. When circumstances suddenly place Nora in aresponsible position, and demand from her a moral judgment, she has none togive. She cannot possibly comprehend the severity of her decision toborrow money illegally. Their supposed inferiority has created a class ofignorant women who cannot take action let alone accept the consequences oftheir actions. "A Doll's House" is also a prediction of change from thissubordinate roll. According to Ibsen in his play, women will eventuallyprogress and understand her position. Bernard Shaw notes that when Nora'shusband inadvertently deems her unfit in her role as a mother, she begins to realize that her actions consisting of playing with her children happilyor dressing them nicely does not necessarily make her a suitable parent(226). She needs to be more

A Modest Proposal Essays

A Modest Proposal Essays A Modest Proposal Paper A Modest Proposal Paper Swift creates a narrator in order to satirize the intellectual hypocrisy, arrogance, and moral depravity of the landlords who paper over greed and prejudice with scientific rationalizations about the causes of Irelands poverty. Englishmen of that era frequently attributed Irelands poverty to its backward Catholic faith, not to English policies. Swifts narrator mocks, of all things, Irish eating habits and cites a French physician who attributes the seasonal surplus of Irish infants to the Catholic practice of eating fish during lent which the expert claims make Catholics more fertile. He claims that this backward Catholic practice of fish-eating can actually be turned into a financial windfall because the Irish children can be butchered and eaten during religious holidays and after christenings. It never even occurs to the narrator that eating human beings is more barbaric than eating fish. And this is where the similarity becomes evident. For in Alive, Read has made it reasonable to eat flesh, and in a similar manner to Swift, uses impersonal vocabulary, such as carcass rather than body. Although there is a strong moral tone throughout, the text remains neutral and dispassionate in Alive. In both, the authors have not tried to make their voices sensational, but rather like arguing their cases by presenting evidence. We can see this on page 62, where the survivors are still indecisive. Both sides of opinions are given, one perhaps slightly stronger than the other, and the reader is allowed to decide for himself what is right. I think most readers, due to the biased nature of the script, and the conditions mentioned before hand, tend to agree with the eventuality. P P Read has taken care to point out via his characters, that social taboo is not a sin of God, and differentiates between sin and physical revulsion. No one of the survivors proclaims that what they are doing, or might do is wrong! but each argues for himself, for personal reasons. Read suggests that there is no moral indecision, as there is in Swifts Modest Proposal, but there is a distinction between what is accepted by social conventions and what is right in the name of God. As well as using motives and social issues, there are a variety of literary techniques used by both the narrator in A Modest Proposal, and P P Read. The narrators well structured, almost business like approach, in A Modest Proposal, that has the posterity of a politicians, such as, I propose to provide for them, and careful selection of words, nutrient rather than food is one example or yield to compare human flesh to crops to be harvested, becomes apparent only when the article is understood for its real meaning. This mix of both an apparently shielded, as well as a grotesquely open approach to cannibalism, for example, a healthy child well nursed is at a year old a most delicious, nourishing, wholesome food, in A Modest Proposal, confounds the reader. Read, often to make a point, will isolate sentences, such as The truth was incontestable, and like Swift, writes his piece in a detached manner. Although he does sometimes generate empathy, for example from the letters that were never sent home, it is interesting to note that the detail and description is economised, saved for particular occasions, for example, the crash itself, or as the survivors watched as a far away, disorientated Valeta stumbled down a valley: his body slithered helplessly down the side of the mountain There is also a regular use of short, sharp sentences that are used for a similar effect as the above. Combined with very minimal writing, P P read presents an argument that is guided by him, yet is left to the reader- one that seems sensible, scientific, and pragmatic. With a similar purpose, although with a contrasting approach, Swift too teaches his confused readers an important object lesson about how easy it is to be taken in, about how easy it is to become perplexed and morally confused when faced with clever, but false, reasoning. For example, while most readers will recognize that Swift is not seriously advocating cannibalism, many will mistakenly attribute the narrators anti-Catholic ravings to the Anglican clergyman, Swift. Perhaps Swift wants to show readers that their own religious prejudices make them easy targets for manipulation and make their reason an unreliable instrument for clearly differentiating between the rationalizations of Swifts morally degenerate narrator and a truly enlightened Christian perspective (his own? )- In the same way that Read questions whether the fact that the survivors of the Fairchild are Christians make them differentiate between society and religion, or whether they become cannibals because of their own instincts, in mind of the Survival of the Fittest. In a similar way, Read approaches religion almost dismissively, yet takes it into special account. His story is very much about spirituality, and throughout, the characters are often speaking the Hail Mary, but continuing to eat flesh, in religious confusion. The barren lifeless environment that they inhabit seems to give them a particular closeness to God. Yet, they challenge century old ideas of respect for dead bodies, of the linkage of body and soul, and their thoughts of the dead as simply meat is a very radical idea in the Christian world. Whether the survivors of the Fairchild convince themselves or actually believe in what they are doing is another matter. It is clear to me that Read has used wine in particular to signify the Holy Communion in connection to the blood of Christ, yet this time, it seems that they have taken a step further, substituting bread for the body itself. Another survivor, Delgado: we thought to ourselves, that if Jesus at His last supper had shared His flesh and blood with his apostles, then it was a sign to us that we should do the same take the flesh and blood as an intimate communion between us all. Although Swifts grotesque narrator, with his reasoned proposal for cannibalism, his suggestion that childrens skin be manufactured into ladies gloves or gentlemens boots, and his grisly recipe collection is probably the literary antecedent of Hannibal Lecter, he states his piece so calmly, that one can sometimes wonder where the blood and gore has gone. The narrators moral confusion is also mirrored in Swifts readers. Swift entangles not only his narrator, but also his readers, possibly deliberately, in faulty reasoning. To most readers, the reasonable narrator appears completely irrational in suggesting cannibalism as a modest and reasonable solution to the problem of Irish poverty. Yet this cannibal professes Christianity and concern for the poor; he champions progress. An effective technique that Swift uses is verisimilitude. He quotes scientific experts such as a French doctor, and another cannibal, Psalmanazar, and manipulates reason and science to justify not only cannibalism, but ignorance, unemployment, exploitation, and anti-Catholic bigotry. However, the conditions which Swift or Read describes are not hyperbole, for the Great Potato Famine ravaged Ireland, and the moral dilemmas faced by the Argentinean Rugby Team were ones that had never been addressed in the society of the day. Only, in Modest Proposal does the projector exaggerate, and perhaps only a little. Instead, Swift has used savage irony to wield his powerful writing skills, and here lies the success of his article. By writing of cannibalism and its meaning in society as an antithesis, in an masterminded satirized form, Swift makes his work all the more poignant, while his projector appears cold, mechanical, his thoughts computed and wicked, his words spoken, rather, with the banality of evil in mind. However, in Alive, the reader learns that decisions of an extreme nature shall always have opposition, whichever answer is given. The author, while remaining detached and reporting only through the survivors journey and speech, I feel creates a similar narrator as in A Modest Proposal, only not quite as directly. There is certainly the voice of Pier Paul Read in the book, and although he is not quite as direct or inhumane as his counterpart in A Modest Proposal, his detachment creates a sense of fear and bewilderment in the reader, as they envision what they themselves might have don in a similar situation. When Alive and A Modest Proposal are compared, although I found this difficult considering they are not easily paralleled, I preferred Jonathan Swifts satirical piece, for this reason. It was short, ridiculous, and although not originally intended, humorous in its madness. On the other hand, I found Pier Paul Reads work tedious and too questioning of a topic, cannibalism, that many today have made their firm minds up about, and of decisions that may only be changed if they were faced with such terrible situations.

Safety Legislation Writing Project #2 Essay Example | Topics and Well Written Essays - 1250 words - 1

Safety Legislation Writing Project #2 - Essay Example This will involve educating the employees on the hazardous chemicals and how to avoid their impacts while they are undertaking their duties. As depicted by 29 CFR 1910.1200, my focus will be to ensure that all the employees are aware on how to undertake a first aid process before a medical attention is sought. The second step is to initiate an emergency action plan. Thirdly, is to establish a fire safety plan. In this way, fire related incidents will be dealt with in an appropriate way. My fourth step would be to come up with an exit route. In this way, my organisation will be compliant with OSHA requirements of establishing an exit route in every building (United States Department of labor 14). Fifthly, I would establish a walking surface. Such surfaces will be vital in reducing the number of accidents that may be as a result of falls and slips. My sixth step would be to establish a first aid kit. In this way, employees who may be injured in the cause of their duties will have an op portunity to be treated before going for further medical check up. Safety profession involves offering appropriate protection to all the employees against any kind of harm while undertaking their daily duties. By use of various aspects from different fields such as health, education, psychology and engineering among others, safety professionals are paramount in preventing occurrences of accidents in an organisation. One of the major fields that are imperative in ensuring that matters relating to safety profession are well addressed is the safety science. Safety science involves all activities that are undertaken to prevent accidents, illnesses, explosions and fire among other events that may harm employees and the environment. In the same way, safety science gives the safety professionals skills to evaluate and identify hazards in the work places. Additionally, safety science provides effective methods that managers should use in setting policies that relate to safety. In

Key Words in Marketing Essay Example | Topics and Well Written Essays - 2000 words

Key Words in Marketing - Essay Example This gave rise to the era of transactional marketing, where the relationship enjoyed was purely based on delivering products and receiving payment. Nevertheless, in the modern times, numerous reasons have reignited the need for companies to form a closer relationship with its customers. Hence, this relationship has received the formal name of Customer Relationship Management and has undergone scientific analysis and modernisation. This paper understands the concept of CRM, its place in the field of marketing, reasons for its emergence, its constituent components and contemporary usage. Definition of CRM CRM can be defined in various ways. As per Das Gupta (2005), it is a framework of a company that helps it achieve a consumer-oriented business process and high customer loyalty. It is a tool that helps integrate various data collected about consumers, business transactions, performances of various marketing efforts, consumer reception of products or services and new developments in ta rget market. Feinberg and Kadam (2002) defined CRM as an approach of a company concerning its commerce and marketing efforts that amalgamates business method, technology and all other actions, keeping the consumer at the centre. Parvatiyar and Sheth (2001) noted that CRM is an inclusive scheme that involves obtaining, maintaining and collaborating with consumers to generate a high degree of value. While in practice they were different approaches, at least in theory, CRM holds the same meaning as relationship marketing and the two are often used as substitutes of one another (Parvatiyar and Sheth, 2002). These two expressions have been applied to various ideas and contexts, that either present a constricted practical viewpoint of marketing or an expanded viewpoint encompassing a company’s orientation (Nevin, 1995). The constricted viewpoint of CRM is the effort of marketing by use of databases of current and potential consumers, highlighting the promotion-related characteristi cs concurrent with data recording. Yet another viewpoint, given by Vavra (1992) is that CRM is the sum total result of a company’s quest for retaining consumers through various post-marketing strategies that enable the company to foster a favourable relationship with the consumers, even after sales transactions are made. Thus, to sum up all efforts by different scholars, CRM can be defined as a company’s framework to create long-term relationships with current and potential consumers through the effective coordination of its marketing, post-marketing, sales and after-sales service efforts. CRM’s place in Marketing CRM is a diverse concept and encompasses all aspects of marketing. It is a tool used to create a personal one-to-one relationship with each consumer, as opposed to a restrictive company-customer relation. This helps in getting higher business out of consumers by locating high-value consumers, understanding their needs better and offering them an unprec edented quality of personalised service. The process not only rewards with high degree of customer satisfaction and loyalty, but also greater profits. CRM is also used to manage financial risks and make sales transactions a pleasurable experience for both the company and its consumers. For example, people who enjoy great relationships with their salesmen are more likely to provide contacts that can easily be converted into active consumers. Besides providing leads, such people are also likely to continue giving business to the company over a longer