Mcdonalds Annual Report

yearly Report Project 1. a) The letter to the shareholders emphasizes the egression of McDonalds Corporation and their deepening tie-in with guests on a global scale. In the letter it is stated that Europe straightway generates about 40% of overall revenue, and that Asia/Pacific, center of attention East, and Africa have doubled their income contribution in the past six years. The letter likewise states that the core drivers of McDonalds Corporations business are People, Products, Place, Price, and Promotion, and that they are discipline around building their brand holistically and enhancing the customer experience. 2.The Managements Discussion & analysis (MD&A) main topics are Description of the business, strategic direction and financial performance, highlights from the year, and finally the lookout for 2012. Information of importance gathered inside the MD&A takes McDonalds evidence to continue to be customer-focused. The ability to align locally to specific countries and cities allows McDonalds to bewilder better, not just bigger (10) boastful the company the potential for increase revenue. In 2011 McDonalds remained focused on increase their core business as swell as driving down administrative costs.The company took in more in sales than the foregoing year speckle spending less, having an run margin of 31. 6%. McDonalds strives to differentiate from its competitors by unspotted growth. $2. 7 billion dollars was invested primarily to plain-spoken new stores and remodel existing stores. all(prenominal) dollar lists expressed in millions 3. a) sales by Company-Operated Restaurants 18,292. 8 b) Food and subject 6,167. 2 c) natural Revenue 12. 2% increase from previous year (24,074. 6 in 2010 to 27,006 in 2011) Operating Income 14. 1% increase from previous year (7,473. 1 in 2010 to 8,529. 7 in 2011) authorize Income 11. % increase from previous year (4,946. 3 in 2010 to 5,503. 1 in 2011) 4. a) The amount of common stock capital d ividends report in the Consolidated Statement of Shareholders loveliness paid out was 2,609. 7. b) No notes were provided for dividends, until now there was a weighted-average assumption with evaluate dividend yields to be 3. 2%. 5. a) Largest sure addition Cash and Equivalents 2,335. 7 Largest long-term asset Property and Equipment, at cost 35,737. 6 Trends Cash and Equivalents decreased 2. 1% from previous year (2,387 in 2010 to 2,335. 7 in 2011 Property and Equipment, at cost change magnitude 3. % (34,482. 4 in 2010 to 35,737. 6 in 2011) Accounts Receivable increased 13. 2% (1,179,1 in 2010 to 1,334. 7 in 2011) b) Current Liabilities 18. 9% of total liabilities 3,509. 2 Largest Liability broad term debt 12,133. 8 Accounts Payable increased 1. 8% (943. 9 in 2010 to 961. 3 in 2011) Total liabilities 56. 4% of Total Liabilities and Stockholders Equity 18,599. 7 c) Kinds of stock reported Preferred Stock, everyday Stock, and Common Stock in Treasury, at cost Retained Ear nings 86% of Stockholders Equity 36,707. 5 6. a) Net change in cash for 2011 was (51. 3) a decrease. ) Of the three major activities operating activities was the only to provide cash 7,150. 1, age place activities used cash for investing 2,570. 9 as well as backing activities used cash for financing activities 4,533. 0. 7. a) The notes are divided into 12 categories which include a total of 35 subcategories b) No information about inventories was provided in the notes 8. a) Burger top executives most significant bug of revenue is company restaurant revenue 1,638. 7 b) The largest expense that Burger King declares is its selling, frequent and administrative expense totaling 417. . c) Revenue slue for 2011 compared to 2010 is a loss of (68. 7) or 2. 9%, operating income tailor is 185. 1 or 104. 3% while net income trend is 42. 7 or 94. 1%. d) Largest current asset is cash and cash equivalents listed at 459. 0. e) Largest long-term asset is intangible assets listed at 2,823. 3 . f) Largest liability Burger King carries is term debt 3,010. 3. g) 2011 bear earnings was listed as a deficit of (27. 6) while total stockholders equity is listed at 1,049. 2 this is repayable to the fact the company received an excess 1190. 1 paid-in capital.